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Influence Ongoing user Behaviour with Real-time Segmentation

800+ happy customers trust WebEngage

Build Dynamic Segments With Real-time Customer Data

Create multiple user segments that suit your business needs using real-time personal & behavioral customer data

Behavioral Data

Access behavioral insights gleaned from user actions like app install, clicks, purchase history, etc.

Demographic Data

Enrich campaigns with key profile information like Name, Gender, Birthdate, Education, etc.

Locational Data

Use location-specific information about your users like City, State, Postcode, Country, etc.


Find out technology-specific information like Desktop, Laptop, Mobile, Browser, OS, etc.

User Data

Segregate your users on the basis of existing & new users, acquisition source, channel reachability, etc.


Check if user is reachable on Push, In-app, SMS, On-site, Web Push, Email, and WhatsApp.

Get Detailed Segment Insights in Real-time

Dive deeper into your segments in a matter of seconds and unpack insights from more than just a few directions.

Segment Trends

Track the growth trends of a segment over time.

List of Users

See the list of all known and unknown
users that belong within a segment.


Get reachability insights on a user level to engage your segments efficiently.


Optimize your segment outreach strategy with detailed campaign analytics.

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Segment, Engage, Convert! Achieve Your Business Goals with WebEngage

Reduce your overall engagement lifecycle by creating dynamic segments that update in real-time every time a customer interacts with your brand

Behavior-based Targeting

Deliver contextual campaigns that differentiate between user behaviour and expectations with interest-specific behavioral data.

Geolocation-based Targeting

Display customized, geo-specific web banners with language personalization for higher user engagement

Automated Engagement

Create marketing automation workflows and engage your customers as they continue to interact with your brand

Revitalize Dormant Users

Create hyper-personalized reactivation campaigns to prevent users from sliding into the inactive segment.

Use Live Customer Segments and Increase the Lifetime Value of Your Customers

Create live segments to send highly targeted campaigns on every stage of the customer lifecycle.