Live Segmentation - OMEGA MARTECH

Influence Ongoing user Behaviour with Real-time Segmentation

Create multiple user segments that suit your business needs using real-time personal & behavioral customer data

Access behavioral insights gleaned from user actions like app install, clicks, purchase history, etc.

Enrich campaigns with key profile information like Name, Gender, Birthdate, Education, etc.

Use location-specific information about your users like City, State, Postcode, Country, etc.

Find out technology-specific information like Desktop, Laptop, Mobile, Browser, OS, etc.

Segregate your users on the basis of existing & new users, acquisition source, channel reachability, etc.

Check if user is reachable on Push, In-app, SMS, On-site, Web Push, Email, and WhatsApp.

Dive deeper into your segments in a matter of seconds and unpack insights from more than just a few directions.

Track the growth trends of a segment over time.

See the list of all known and unknown users that belong within a segment.

Get reachability insights on a user level to engage your segments efficiently.

Optimize your segment outreach strategy with detailed campaign analytics.

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Reduce your overall engagement lifecycle by creating dynamic segments that update in real-time every time a customer interacts with your brand

Deliver contextual campaigns that differentiate between user behaviour and expectations with interest-specific behavioral data.

Display customized, geo-specific web banners with language personalization for higher user engagement

Create marketing automation workflows and engage your customers as they continue to interact with your brand

Create hyper-personalized reactivation campaigns to prevent users from sliding into the inactive segment.

Create live segments to send highly targeted campaigns on every stage of the customer lifecycle.