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MOBILE MEASUREMENT PLATFORM​​​​​​​

aka Mobile Measurement & Attribution platform.

The role of the MMP

Measure metrics in the App such as:

Realtime traffic source allocation.

Ensure transparency between Client - Adnetwork - Agency - Publisher.

Which business is MMP for?

Businesses need to run UA campaigns on multiple channels.

Businesses run ads on Affiliate platforms or performance platforms.

Businesses need to measure campaign depth metrics.

Enterprise focused on UX optimization
(User Experience).

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