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Edtech industry use cases for businesses

eBook made by WebEngage - India's No. 1 comprehensive intelligent interactive platform

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The EdTech (Educational Technology) industry is growing at an astonishing rate. The global online education market is on track for a successful year in 2024, with projected revenue of $2.06 billion. However, analysts expect the market to cool slightly over the next few years, with a compound annual growth rate (CAGR) of -4,16% between 2024 and 2028. This means that the market size is still predicted to reach $1.74 billion by 2028, but the growth rate will not be as explosive as in 2024.

With consistent growth expected over the next decade, how are Edtech businesses opening up business opportunities for themselves?

WebEngage would like to introduce an eBook that is shared in the form of going into Use cases (practical application methods) to help increase engagement rates, upsells, increase sales and increase loyal users leading to increased customer retention rates from international BFSI businesses.

What information will the eBook provide you with??

  • Personalize the learning experience on the website
  • Take advantage of Nunjucks: Easily integrate IF/ELSE conditional logic with Nunjucks to personalize website content for each student.
  • Predicted segment: Use predictive segmentation to stimulate growth. Identify each student's needs in advance, thereby providing appropriate content and suggestions, motivating them to participate more.
  • Increase student engagement: Gamification is a great solution to motivate students to complete courses. Make learning a fun experience with rewards, levels, and leaderboards.
  • Separated by parent and student groups: Set up separate channels for parents and students to communicate information appropriate to each group.
  • Chatbot follows the rules on Zalo/Messenger: Increase interaction on Zalo/Messenger with rule-based chatbot. Automatically answer frequently asked questions, support students 24/7.
  • Inspire with success stories: Share success stories of former students to inspire and motivate new students.


The education technology (EdTech) industry is growing rapidly, requiring complex and effective solutions. Businesses need to continuously update the latest technology to stay competitive.

By referencing the lessons learned shared in this eBook, EdTech companies can leverage technology to refine operations, enhance the student experience, and accelerate business growth. Ultimately, the key to success in this industry lies in staying ahead of the curve and proactively innovating to meet changing customer needs.


01. Methods to Personalize Student Experience on Brand Websites

02. How to use Nunjucks to easily combine If/Else conditions

03. How to use Predictive Segment to drive revenue

04. Promote student participation to increase interaction

05. Use Game Mechanics to motivate students to complete the course

06. Separate interactive activities for Parents & Students

07. How to use Rule-Based Chatbots to increase Interaction on WhatsApp

08. Success story


WebEngage is India's top 1 comprehensive intelligent customer interaction platform. WebEngage's role is to help brands understand customer insights, providing toolkits to help create hyper-personalized customer experiences leading to increased retention rates & sustainable revenue growth.
Contact us for advice on the right Martech solution for your business