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5 minutes reading

How marketers can use behavioral data to improve customer experience

“Marketers are expected to deliver campaigns that cultivate rich customer experiences and raise awareness...

2 minutes read

Understanding consumer behavior and their consumption experiences with products and services is part...

3 minutes read

Due to the impact of the COVID-19 pandemic on life, we can see technologies focusing on connecting people.

3 minutes read

It's easy to get carried away when it comes to agile marketing. Then the practice itself is about breaking down goals,...

8 minutes read

As an “armchair analyst” in martech, my favorite content comes from “aggregator” platform companies, those...

11 minute read

Marketing automation software can improve marketing productivity and increase lead quality. Down here...