Let’s take an example: Person A is playing a game on a console at a friend’s house, then switches to his smartphone on the way home, and finally completes the task on his computer. It sounds simple and convenient, but more and more games are becoming a place for players to connect and interact across all platforms including mobile – PC – Console. Therefore, the need for comprehensive cross-platform measurement is also increasing, saving time in collecting and analyzing campaigns across different tools and enjoying a comprehensive view of your advertising budget distribution and performance, all in one place.
However, cross-platform measurement poses a significant challenge. Each platform, such as mobile, PC – Console, creates boundaries for marketers. While users move easily from one platform to another, advertisers are forced to overcome these abstract boundaries to measure advertising effectiveness, discover new revenue streams, allocate your UA budget effectively, and demonstrate ROAS with full conversion funnel measurement across all platforms and devices.
Airbridge – Korea's top 1 attribution measurement platform, proudly introduces the latest feature: PC & Console Tracking – Feature to measure the entire conversion funnel across all platforms and devices.
Three core values underpin this feature, which play an essential role in dominating cross-platform measurement, include:
Skill #1: Master the art of data collection
To effectively measure cross-platform performance, Airbridge collects data from a variety of sources. With comprehensive, cross-device measurement methods, Airbridge uses a combination of tracking links, SDKs, APIs, and other tools to collect cross-platform data.
Furthermore, as users connect and interact across platforms, it becomes more difficult to track their journeys. Once data is collected, the next step is to connect disparate user data – from ad interactions to in-game activity and other identifiers.
With advanced attribution methods and powerful data collection capabilities, Airbridge enables comprehensive measurement across channels and devices, giving you accurate, comprehensive insights into every customer journey.
Skill #2: Harness the Power of Visual Analytics
After collecting data, the next step is to analyze it. Airbridge provides all the data on a unified dashboard in real time, equipped with many charts and tables to simplify cross-platform complexities.
Start with the Actual Report in your dashboard to get a detailed view of user actions across channels, campaigns, and platforms. For example, you can see how many times your game was installed on mobile and PC, or how many mobile users made purchases. Or use the Active Users Report (AU Report) to track key metrics like DAUs, WAUs, MAUs, paying users, revenue, ARPU, and ARPPU—all in one place, visually and in detail.
Airbridge helps advertisers gain real-time insights that enable timely and accurate decisions that are critical for cross-platform engagement. Easily visualize how your advertising efforts are contributing to game growth.
Skill #3: Explore Internet Cafes – A business model that provides Internet services along with drinks and food
According to Newzoo, South Korea is the fourth largest gaming market in the world, after the United States, China and Japan, despite its smaller population. Internet cafes, also known as cybercafes or PC bangs – a business model that provides Internet services along with drinks and food, play an important role in the South Korean gaming industry. In 2023, more than a quarter of South Korean gamers visited internet cafes about nine times a month.
Given these potentials, Airbridge undertook an ambitious effort – measuring ad performance among gamers in both private and public spaces. How would the user journey be completed if they viewed an ad in an internet cafe and installed the game on their personal PC at home, or viewed an ad on their smartphone and played the game in an internet cafe?
After months of rigorous testing with leading game developers, Airbridge’s cross-platform measurement capabilities have proven effective in Korea’s dynamic internet cafe environment, proving that Airbridge is ready to operate in a variety of contexts. Airbridge’s pursuit of “ultimate cross-platform measurement” transcends not only platforms but also physical locations, giving marketers unprecedented opportunities to reach their target audiences.
With Airbridge's PC & Console Tracking, advertisers can discover new experiences, opening up a world of opportunities with performance marketing across PC and console.
Book a demo today and transform your clients' cross-platform marketing.
