The global economic recession hit immediately after the Covid pandemic came to an end. This has dealt a significant blow to businesses, which were already grappling with numerous challenges during the Covid era and are still working hard to surmount difficulties. An inevitable consequence of the recession is that businesses must adopt austerity measures and optimize costs to discover opportunities for growth and progress.

However, the positive aspect of the economic downturn is that it brings numerous opportunities for development for businesses that are adaptable, well-prepared, or have a strong financial capacity...

Keywords for businesses in the recession period are undoubtedly "Optimization", which includes:

Save & Sound 2023 organized by Omega Martech- Airbridge- OEG with the participation of leading experts from different industries in the Game & Apps ecosystem. They will share about opportunities and how to optimize costs - revenue - profits from the advertising platform as well as explore new opportunities from E-sport.

The event will revolve around the following topics:

Optimizing operational costs
Optimizing advertising expenses
Optimizing revenue
Optimizing profits
Optimizing user development costs.

How to Optimize ROAS & ROI for IAP
How to optimize CTR & Revenue for IAA
How to make the most of advertising channels: TikTok, Apple Search Ads,.... in the most effective way
Ecosystems for apps and games: Measurement & Attribution, Game Engine
Esports Marketing - Top growth strategies of global brands