Câu chuyện thành công
Industry
Finance & Insurance
Founded in
2019
HQ
Mumbai, India
Click-Through Revenue via festive campaigns.
0
%
Of Revenue growth via overall Journeys & Campaigns.
0
%
Increase in Click-Through Revenue using Web Personalization.
0
%
Click-Through Rate via Onsite notification
0
%
Growth in MAU in the last two quarters
0
%
Overall Click-Through Conversion via Omnichannel Journeys.
0
%
Key Features Used
Journey Designer
Web Personalization using in-line and on-site notifications
Email, WhatsApp, SMS, Push Notifications
Segmentation
Testimonial
Our journey with WebEngage has been truly transformative. We’vesuccessfully converted users from the top to the bottom of the funnel.
Engaging users across various channels and nurturing them through
the entire funnel has been incredibly rewarding.
Siddharth S. BhaisoraInvestment Advisory, Product & Marketing
With the help of WebEngage, we’ve identified key user
events and drop-offs, optimizing them throughout
users’ journeys. Tracking conversions, understanding
different channels, and taking a data-driven approach
have worked amazingly well for us
Sonam SrivastavaFounder, Wright Research
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Executive Summary
Company’s Objectives
Boosting purchases in sudscriptions
Engaging users with an omnichannel strategy
Increase in repeat purchases
About Wright Research
Wright Research is an investment advisory and portfolio management firm that uses quantitative research and machine learning to create equity investment portfolios to generate consistent profit in all markets.
Their portfolios have delivered excellent returns since inception and ranked among the best-performing advisors and PMSs.
Wright Research caters to thousands of customers who have had a great experience with Wright due to its exemplary performance and culture of trust.
Solution
Kickstarting growth with the WebEngage Startup Program
With the WebEngage Startup Program, Wright Research aimed to bring personalization and a layered approach to user engagement, retention, and leveraging data to scale campaigns further and drive an omnichannel strategy.
Why did Wright Research pick the WebEngage Startup
Program for its marketing automation needs?
- Wr}ght Research’s data was }n s}los, spread out. Hence, the need for a Customer Data Platform (CDP) that bought all user data under one umbrella was }mportant.
- Wdd}t}onally, the f}ntech platform needed omn}channel market}ng. WebEngage’s 12+ channels enabled them to do just that.
- The team needed better }ns}ghts }nto user data, analyt}cs, and behav}or to opt}m}ze the}r product and grow the}r bus}ness further.
- Furthermore, they wanted to target users more eff}c}ently and personal}ze the}r commun}cat}on for users better.
Use Cases for implementing Web Personalization
1. Educate users on portfolio management and opting for the
best plans based on their investment interests.
A user viewing the Wright Research portfolio page or mutual fund portfolio
receives continuous nudges via banners and in-line content to explore the
portfolio and educate them with knowledge base and resources.
2. Festive deals via In-line content
The brand crafted an in-line campaign targeting users exploring the
Mutual Fund portfolios to drive sales during festive periods, such as on
New Dear. Discounts offered on the home page and other web pages
ensured an effective engagement with its audience and drove them
down the engagement funnel.
Using in-line content personalization, Wright Research witnessed an
overall 7.16% increase in click-through revenue.
3. Engaging users with on-site notifications during festive time
By leveraging onsite notifications on the WebEngage dashboard, Wright Research crafted a giveaway campaign to drive social engagement and give the most active users shoutouts on their platforms.
Key takeaway: To engage users with the onsite giveaway, the brand
used a question-driven approach, building curiosity for its users. Hence,
resulting in click-through rates as high as 42%.
4. Boosting subscription conversions via onsite notifications
The brand leveraged the festive time to drive subscription conversions to ensure its users are engaged at the right time with the right messaging.
Using onsite notifications, users received beautifully crafted messaging
on gifting subscriptions to their loved ones. By tapping on the right
moment with relevant messaging, Wright Research could achieve a clickthrough conversion of up to 34% for this specific campaign.
Summary
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