One of the issues that greatly affects a business’s marketing costs in the digital age is digital fraud. Fraud in digital marketing activities has become very common today, but how it works and how to build an anti-fraud strategy is still a mystery and a challenge for most businesses.
The numbers speak for themselves.
Even a large company with a well-established business model can be vulnerable to fraud and its negative effects. In 2018, Buzzfeed News reported on an ad fraud scheme that stole $10 million from Google, using more than 125 Android apps and websites to track and mimic user behavior. That same year, Adobe cited fraudulent web traffic at 28% (or $66 billion) of total ad spend.
Additionally, the following statistics also provide a more general perspective on the impact of digital fraud:
- The 2021 study found that the highest rate of install fraud was 43% for the food & beverage industry, followed by finance with 38%, shopping with 17%, entertainment with 15%, and finally games with 2%.
- According to Forrester, 69% of brands spending $1 million per month reported that digital ad fraud cost them at least 20% of their budget.
- Another study by Juniper Research also showed that the lost cost of global digital advertising fraud in 2021 was $59 billion and will reach $68 billion in 2022.
What will Webinar MarTech Talk 05 bring?
So is fraud prevention necessary? The answer is “yes”. This is something that should be invested in and taken seriously to protect businesses from “cash flow loss”, when they spend money on virtual values but do not receive real results. What is fraud? How does it affect business operations? How to prevent fraud? The answer will be revealed in the webinar Martech Talk 06: “WHAT ARE THE BEST SOLUTIONS FOR FRAUD PREVENTION?” with the sharing of experts from Omega Media, Kochava and GalaxyPlay, promising to bring attendees the most specific and intuitive perspectives on this issue.
The program will consist of two parts, with the content of each part as follows:
Part 1:
- Understanding Fraud
- The Impact of Fraud on Business
- The Best Solutions to Combat Fraud
Part 2:
- Sharing from the speakers
- Q&A
REGISTER FOR WEBINAR:
✔︎ Format: Online (Zoom Webinar)
✔︎ Time: 14:00-15:30 | ⏰ August 5, 2022
✔︎ Register: https://us06web.zoom.us/meeting/register/tZ0kc-ygrDMjHNX2JPKybXxjSa4ASQ-95fUb
✔︎ For information about the program, please contact:
– (+84) 0329-200983 or marketingteam@gmail.com
