When technology and the internet are increasingly developed, the business of companies is increasingly digitized, the issue of attracting and developing users is an extremely necessary action for the sustainable development of businesses.
According to research by We Are Social and Hoosite in 2022, the percentage of users on technology platforms already accounts for more than half of the world's population. In more specific numbers, with nearly 8 billion people, which includes:
- 67.1% in the total population are unique users, equivalent to 5.31 billion people.
- Active social media users account for 58.4%, equivalent to 4.62 billion people.
According to another survey by Statista, the number of users from Facebook as of the first quarter of 2022 has reached nearly 3 billion, the highest among social networking platforms in the world; at the same time, the number surveyed from the third quarter of 2008 to the first quarter of 2022 only increased but never decreased. It can be seen that with a huge number of users increasing, the potential for businesses to follow the direction of building a user development strategy is huge.
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Why a User Acquisition (UA) Strategy? Using data to spot trends in user behavior helps you convince them to install your app, build a larger community, and increase revenue and engagement. UA strategy also allows you to see what users want from your app, which users are most valuable to your business, and what can be done to increase return on investment (ROI). It provides you with specific and precise information that can be firmly incorporated into the overall strategy for optimal results. You may not know, an optimized UA campaign will bring more positive results every 30 days of implementation with the following metrics:
- The average CAC (Customer Acquisition Cost) decreased by 33%.
- MAU (Monthly Active Users) increased by 14% on average.
- ARPU (Avg. Revenue Per User) increased by 1.5 times on average.
- Stickiness (DAU/MAU ratio) is increased 2.5 times on average.
So how do you attract new users? What is the right direction to build an optimal User Acquisition plan? What advice do businesses have for the challenges they may face? Webinar MarTechTalk 004: “WHAT'S THE PLAN FOR 1 MILLION USERS?” This is the perfect answer to the above questions. With the presence of leading experts in the industry, this event is expected to bring the freshest, most authentic and profound perspectives to attendees.
At this event, we will talk about:
Part 1:
- Strategic plan for user growth across POE
- Correlation between tracking vs Media planning for user growth
- Best practice for achieving 1 million users plan
Part 2:
- Chat with the experts
REGISTER FOR WEBINAR:
✔︎ Format: Online (Zoom Webinar)
✔︎ Time: 14h00-15h30 | July 1, 2022
✔︎ Register: https://zoom.us/meeting/register/tJ0ude-hqDMuG9w3pC9eZM6vdV9j4ELbzbHa
✔︎ For information about the program, please contact:
– (+84) 0329-200983 or [email protected]
