What technology elements do businesses need to support their growth and user development journey? It can be said that one of the indispensable solutions when accompanying businesses on the path of growth and business on the Mobile platform is the Mobile Measurement and Attribution solution, also known as Mobile Measurement Platform ( MMP).
With the rapid growth of mobile device users in recent years, the problem for businesses is not just big data, but also the right data. The journey from accessing an ad to downloading a user's mobile application is a series of many touch points. However, determining which touch points get the most conversions is another matter.
According to statistics from Statista and Appota:
- The number of app downloads in Vietnam in 2021 reached nearly 3.4 billion downloads, an increase of 26% compared to 2020.
- The number of user spending on mobile apps in Vietnam 2021 reached $416 million, doubling compared to the same period in 2018.
- The number of apps released on the Store will reach over 28,000 in 2021
- The amount of money businesses spend on mobile app advertising in Vietnam is expected to reach $242.2 million in 2022.
What does MartechTalk 06 Webinar bring?
From the above statistics, it can be seen that doing business on Mobile App is one of the very important strategies for many brands in Vietnam. Leading brands that have been successful include: MB bank, Viettel Money, MoMo, Grab, Be, Galaxy Play,... have reached tens of millions of users.
Omega Martech organized the MartechTalk 06 Webinar event DECODIFYING MMP to join experts from Omega Martech, Omega Media, Kochava, Galaxy Play and Base.vn to discuss the story of what roles MMP plays in the journey of mobile user growth (User Acquisition) and why. Businesses that want digital growth need this solution, providing multi-dimensional perspectives from the perspective of the business and the solution providers.
Coming to the event, we will discuss with experts about:
Part 1:
- Why is Mobile Measurement Platform (MMP) solution needed on the digital growth journey?
- What are the main features of an MMP solution?
- What are the criteria for choosing a suitable MMP platform?
- Case studies
Part 2:
Q&A
List of speakers of the event:
- Mr. Jaime Ocampo – General Manager Southeast Asia/Oceania, Kochava
- Mr. Zach Turnlund – APAC Team Leader, Kochava
- Mr. Ngoc Phuong – User Growth Manager, Galaxy Play
- Mr. Quan Pham – Deputy Marketing Director, Base.vn
- Mr. An Dang – Head of Ho Chi Minh Branch, Omega Media,
- Mr. Quang Huy – Product Development Manager, Omega Martech
REGISTER FOR WEBINAR:
✔︎ Format: Online (Zoom Webinar)
✔︎ Time: 14:00-15:40 | ⏰ October 26, 2022
✔︎ Register: https://bit.ly/dangkythamgia-martechtalk06
✔︎ For more information about the program, please contact: [email protected]
