Registration information:
🏢 Location: 6th Floor, NIC Building, Alley 07 Ton That Thuyet, Dich Vong Hau Ward, Cau Giay District, Hanoi
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Despite the rapid growth of the gaming industry, small and medium-sized game studios in Vietnam still face significant challenges. These businesses often lack the financial resources to invest in advanced data integration and analytics tools, leading to a serious lack of execution strategies – essential to driving growth. As the market becomes increasingly complex and competitive, scaling becomes a difficult problem without sufficient quality data and tools to do so.
Additionally, many small studios are struggling to optimize their User Acquisition (UA) and Monetization campaigns as they look to scale globally. Major advertising platforms like Google and Meta are seeing a decline in Return on Ad Spend (ROAS), making it more important than ever to explore and exploit alternative advertising channels. However, to effectively leverage other advertising channels, the use of measurement and attribution (MMP) tools is important – something that not every small studio has the budget to invest in.
So how can studios overcome these challenges and find a path to sustainable growth?
The answer lies in leveraging the power of data. By analyzing data through user behavior, studios can uncover insights that can help them build effective user growth and monetization strategies. However, analyzing data effectively and turning it into concrete actions is not easy.
Therefore, this Workshop will provide the knowledge and know-how needed to identify key KPIs, build visual data, and ultimately make data-driven decisions to optimize campaigns to attract users, increase revenue, and make money effectively.
Recognizing the challenges that Vietnamese game studios are facing, Workshop “From Data Analysis to Actionable Insight for UA & Monetization strategy” is the solution that game studios are looking for. This event will provide specific instructions on how to turn data into useful insights, helping to optimize UA and Monetization strategies.
In this workshop, Omega Martech We are pleased to introduce three leading platforms, each offering practical solutions to support small and medium-sized game studios in overcoming current challenges:
1. Airbridge – Korea's No. 1 Comprehensive MMP Mobile Measurement & Attribution Solution:
Airbridge’s MMP is an indispensable tool for game studios looking to optimize their UA and Monetization campaigns. With precise measurement and attribution optimization, Airbridge helps studios understand the entire user journey, making more accurate strategic decisions, optimizing ROI, and minimizing wasted budget.
2. Xsolla – Global Game Commerce Business Solution:
Xsolla is a global game commerce solution that helps game developers and publishers optimize revenue and profits from business distribution, transaction management, payment processing with local tax and legal obligations.
The Xsolla platform is designed specifically for the gaming industry, helping game businesses sell games directly to players with more than 700 popular payment methods in more than 200 geographic regions, helping games reduce dependence on third-party platforms, optimizing revenue up to 30%.
3. Mintegral – The leading mobile advertising and campaign optimization platform:
Mintegral is a mobile advertising platform that aims to deliver user engagement, revenue generation, and creative solutions for mobile advertisers and publishers worldwide. Mintegral's programmatic and AI-driven advertising platform aims to bridge the gap between users everywhere in the world through innovative products including Mindworks' SSP, DSP, DMP, Ad Exchange, Self-Service Advertiser Platform, and Creative Automation Platform, Mintegral's Creative Studio.
Mintegral’s notable success includes its market leadership in the User Retention Index 171x and its top ranking in several regional game categories including simulation, midcore, casual and music. Globally, Mintegral ranks #4 on Android and #7 on iOS.
Accompanying the Workshop are the speakers:
1. Mr. Sunny Lo – Head of Global Sales, Airbridge
As a leading expert in the field of technology, with over 13 years of experience and having held many important positions in large corporations such as:
- Head of Global Sales at Airbridge
- Strategic Partner Manager – Channel Partner at Google
- Business Analyst, Management Consulting at Deloitte
2.Mr. Johnny Phan – Area Vice President Vietnam, Xsolla
Over 10 years of experience leading digital strategy and participating in digital transformation projects across multiple industries has equipped Johnny with a holistic perspective, allowing him to share insights on disruptive growth in the gaming industry.
At Xsolla, where game developers are empowered through the leading global games commerce platform, he gained a deep understanding of the ever-evolving industry landscape. This experience enables him to provide game developers and publishers with practical, actionable strategies and frameworks that help them overcome challenges, unlock revenue growth, and foster a global mindset – essential to building a sustainable business.
3. Mr. Khai Le – Business Director APAC, Mintegral
With over 5 years of experience in the mobile app industry, Mr. Khai Le has contributed greatly to Mintegral’s success in the Asia-Pacific market and in retaining customers, increasing revenue, and bringing dual value to both the company and customers. He has a deep understanding of application development, technology trends, and providing appropriate solutions for businesses.
The workshop content revolves around:
- Keynote 1: Airbridge: How to position your data analytics strategy to drive successful user acquisition
- Keynote 2: Xsolla: Direct to Player, Driven by Data: Unblocking Global Growth
- Keynote 3: Integral
Why This Workshop Is An Event Not To Be Missed!
- Make decisions based on data analysis: Analyze data into actionable strategies that can drive user acquisition and revenue growth. This approach not only optimizes User Acquisition(UA) campaigns but also significantly improves Monetization strategies.
- Practical application: The workshop will provide insight into how to apply data-driven methods to most effectively refine UA campaigns and Monetization strategies.
- Success stories: Explore success stories from top game studios to learn from their experiences of effective UA & Monetization campaigns.
Omega Martech invites businesses to participate in the Workshop “From Data Analysis to Actionable Insight for UA & Monetization strategy”.
Workshop capacity is limited to 40 participants. As the number of tickets is limited, please register early to reserve your spot!
For more information about the program, please contact:
Phone: (+84) 837 888 003
Email: [email protected]
#OmegaMartech #Airbridge #Xsolla #Mintegral #Dataanalysis #Actionableinsight #UA #Monetization
