Leveraging Martech for Driving Growth

Marketing Technology - MarTech industry trends and potentials waiting for businesses to explore

The main speakers of the event

Marketing Technology (Martech) today has completely changed the way businesses operate their business. Marketing technology helps businesses connect with consumers in real time, exploit and manage big data effectively and intuitively, and create hyper-personalized experiences that increase conversion rates. loyal customers.
Along with the development of Martech, consumer behavior has been changing rapidly after Covid, also forcing businesses to apply Martech to optimize the process of reaching and interacting with customers more effectively. , creating a competitive advantage for yourself.
A typical example of applying Martech trends to businesses is personalizing each customer's experience. Compared to traditional ways of approaching customers (such as low pricing or promotions), competitors can completely imitate and compete directly. But with a personalized approach thanks to Martech, it will be a different problem. Now customer experiences will be personalized based on exclusive data, businesses can provide customers with the right service, at the right time when they need it.

A typical example of effectively applying Martech into business operations is giant Nike. Compared to other competitors in the market, Nike focuses on product personalization. Instead of just focusing on producing products according to its designs, this giant has launched a 3D sneaker customization platform. Specifically, customers can create their own creative photos and Nike will support printing directly on the product. This helps Nike create a competitive advantage in the market. Not only that, Nike also creates curiosity and makes customers pay more attention to them.

Besides giant Nike, an example of effective application of Martech in a business is Sephora - a beauty product retailer with a customer loyalty program. Sephora offers a personalized experience to customers through its own app, where users can book makeup in-store and receive advice and product recommendations based on their personal beauty needs. each person. Not only that, with the ''In-store companion'' feature, users can completely look up the products they are interested in anywhere with just a smartphone. The results of efforts to apply Martech in customer personalization are impressive. Sephora has attracted more than 25 million members to its loyalty program. In 2018, loyalty members accounted for 80% of Sephora's total transactions.
In the Vietnamese market, Martech trends are increasingly developing and diversifying. According to a report by market research company Research And Markets, Vietnam's Martech market is growing at an annual rate of over 20% and is forecast to reach a total value of 2.4 billion USD by 2026. No exception. With this trend, many large businesses in Vietnam have successfully applied Martech in their marketing - sales - customer care activities such as: Techcombank, MBBank, Con pet,...

However, many businesses lack clear direction in the MarTech application process, leading to not being able to utilize the maximum value that MarTech solutions bring. In fact, 59% marketers surveyed said they still haven't really exploited the full power of existing MarTech platforms.

As a Martech Agency, a unit that helps businesses choose and apply Martech successfully, Omega Martech respectfully organizes the Leveraging Martech for Driving Revenue event with the participation of leading Martech & Adtech experts from the industry. Top 1 solutions in the world and Vietnam will exchange and discuss stories about successfully leveraging Martech and Adtech for businesses.

The speakers participated in the in-depth discussion session

What's notable about the event ''Leveraging Martech for Driving Revenue - 2023''?

With the desire to accompany businesses to optimize the value that Martech solutions bring, together we aim for 2024 with great success in terms of revenue and profits. Omega Martech cooperates with Airbridge, Webengage, Momo, App Metric, App Growing, Omega Media to organize the event ''Leveraging Martech for Driving Revenue 2023'' with the purpose of sharing and connecting on November 22, 2023 at New World SaiGon Hotel with more than 100 guests attending.

• With this event, your business will be able to share details about:
• The story of the impact of Martech & Adtech on businesses.
• How to effectively apply and exploit Martech & AdTech in your business activities as well as in communication campaigns.
• Success stories, Use cases, Case studies that have actually been applied successfully
• The latest information and updates from the international market

At the same time, through this event, businesses will have the opportunity to connect with "Top people" from more than 70 businesses in different industries. Let's exchange and discuss with experienced speakers who are directly consulting and operating businesses on Martech solutions. Surely with the knowledge, experience, and experience of the speakers, your business will receive very practical and highly applicable sharing.

1. Speaker Roi Nam - CEO, Air Bridge: An engineer and a talented young businessman voted Forbes 30 Under 30 Asia in 2020. Mr. Roi has in-depth expertise in communications, marketing and advertising and experience in deploying & providing services Martech consulting.
2. Speaker Cao Minh - Advertising Sales Director, Momo: He is mainly responsible for product and business development of advertising media services on MoMo. With more than 13 years of professional work experience in the fields of Digital Marketing, Sales and Technology, Mr. Minh possesses knowledge and experience in many different fields.
3. Speaker Supritha Murthy – Director of Growth & Strategy SEA, WebEngage: Supritha Murthy is a seasoned marketing strategist with a passion for staying on top of industry trends. With 12 years of experience in the Saas field, Supritha has worked for major global brands and always held key positions.
4. Speaker Hani Nguyen - CEO, Omega Martech:Mrs. Hani Nguyen has many years of experience in a management role as well as an expert in the digital field. As a foundation builder for Omega Martech with experience working with leading solution providers, Ms. Hang Nguyen clearly understands the differences between platforms and the suitability of each martech platform for each segment. market differences, as well as appropriate strategic consulting for each business.
5. Speaker Andy Dang - Head of HCM Branch, Omega Media: 12 years of multifaceted experience in the field of marketing & communications, working for leading domestic and global companies: Nielsen, Young & Rubicam, Ogilvy Group, Zott Vietnam, Annam Group, Olam Global, Novaland.
6. Speaker Polina Inzhevatova – Business Development Director, AppMetrica: Polina is a person with deep and wide knowledge and experience in integrated technology and mobile marketing. She is responsible for developing tailored analytics solutions that help improve user experience, increase app engagement, and increase conversions and revenue for partners and customers
7. Speaker Parker Wu - Global Partner Director, AppGrowing: With years of experience in Mobile Advertising Strategy, Advertising Analytics along with a deep understanding of marketing. Mr.Parker Wu is currently responsible for business development and management in the Chinese and Southeast Asian markets.
8. Speaker Hao Nguyen - CRO - DPoint: Mr. Hao Nguyen has 12 years of consulting on digital transformation and implementing CRM, CDP, ERP at the world's leading consulting organizations, combining expertise in loyalty marketing with CLMP certification from Loyalty Academy. Hao will support businesses in applying technology to improve customer experience, maintain loyalty and optimize marketing costs.
9. Speaker Huong Giang - Managing Director - Cue Vietnam: Ms. Giang is currently CEO at CUE Vietnam, part of CUE Technology Group (Singapore). CUE focuses on retail technology, digital marketing and e-commerce services. In addition, she is also the Development Director at Operation Smile Vietnam, an international non-governmental organization operating in the health sector. She takes on an important role in connecting, developing and communicating for this organization.
10. Speaker Binh Nam - CEO - Opla CRM: Nam Nguyen has more than 16 years of experience in Digital Transformation solutions from the world's leading technology companies. He has held important positions at Oracle Vietnam, Salesforce Singapore and is CEO at Opla Consulting. A reputable expert, he is the CEO of Opla CRM, a SaaS startup targeting the international market.

The event limits the number of participants, so don't miss the opportunity to explode revenue and profits through Martech solutions in 2024. For details and to register for the event, please visit here.