Save & Sound 2023 event organized by Omega Martech with the companionship of Moloco - Airbridge - Yandex Ads - data.ai- Funtap - VNG - OEG with the presence of leading experts from different fields In the Game & App ecosystem, we will share opportunities and ways to optimize costs - increase revenue - maintain profits from current platforms, and explore attractive opportunities from other platforms. new platform.
Find out more information and register to participate at: https://bit.ly/dangky_savesound
In difficulty is opportunity
The economic recession and global crises that took place right after the Covid pandemic ended caused many difficulties and challenges for businesses. Tightening one's belt to optimize costs to find opportunities to survive is a must, but growth goals must still be guaranteed, which are big challenges for the marketing/sales department. However, looking positively, there will be many opportunities for growth because consumer demand is only slowing down, not disappearing, and there are user groups less affected by the crisis that pay more. Thus, smart planners will find new segments and unmet needs to increase users and maintain market share. The development of data-based technology platforms that exploit the power of artificial intelligence also creates new growth drivers if you know how to apply them. Businesses that know how to optimize operating costs, advertising costs, and exploit market gaps will overcome difficulties and accumulate internal resources for long-term development.
In the general difficulties of the market, Apps and Games are the bright spots of growth. According to research from Statista:
- In 2022, Vietnam will have 72.5 million internet users accessing via smartphones, with 3.5 billion application downloads - the second highest in Southeast Asia. The application growth chart in Vietnam shows no signs of slowing down in 2023: the number of application downloads in March was 280 million, 13% higher than the previous month's figure. Not only is there a high number of downloads, Vietnamese people also spend an average of nearly 4 hours a day on the application.
- Mobile games are the most popular application group in the world with more than 2.3 billion downloads. Utility app ranks second in terms of downloads — more than 260 million.
- Most people under 24 years old spend an average of 2 to 3 hours a day playing games. Game revenue is expected to reach $700 million in 2023.
- In 2023, mobile applications are expected to reach 74.65 million users. In 2022, the number of utility application sessions skyrocketed by 120%, the number of sessions in the first quarter of 2023 was 43% higher than the number of sessions in the first quarter of 2022. Regarding the number of installations, the first quarter of 2023 also recorded an increase 21% compared to Q4 2022.
The potential for the game and app industry is still very large in terms of population and income relative to countries in Southeast Asia/Asia. And games or apps are not just simple entertainment anymore, but also the main income-earning tool for many groups of people. Gamers make money from tournaments, streaming sessions or product reviews. Individuals use the app to connect, study, and sell online. Companies encourage employees to use the app to handle work and internal communication. The popularity of 4G/5G and QR payment solutions make apps even more practical for consumers.
The opportunity is clearly enormous for businesses doing business in this industry or for those who want to enter. When the crisis passes, businesses that have accumulated internal resources will take off. However, currently it is about solving problems of cost optimization and increasing sales/profits.
Growth comes from understanding customer needs and applying breakthrough technology solutions
Understanding this concern, Omega Martech and leading industry optimization experts discussed to come up with an experience sharing program that is closest to current reality. Through case studies and sharp perspectives from experts who have optimally deployed thousands of game/app projects, each business can see itself and draw valuable lessons to " take-home package". The 4 hours of the event are not long but enough to compress the huge amount of knowledge and continue through the intimate networking session behind, certainly a valuable opportunity for those who are searching for opportunities to develop in their careers. branch
The program content will go through important information and the most practical solutions today:
- How to optimize costs with martech solutions
- How to optimize revenue and exploit new channels and new markets with IAA models
- How to optimize revenue and quality new users from UA campaigns with IAP models
- Insight into the game & app market in the second quarter of 2023
The discussion with experts will answer questions directly to open up new perspectives. The intimate networking program with 100 guests who are C-levels, directors and leaders in related fields promises to bring quality connections and relationships to open up breakthrough ideas and collaboration opportunities. work later
Over 4 hours, the program will have very informative keynotes and summarize high value through thousands of effective campaigns. Accompanying the event are important platforms that have proven their indispensable value in the Game/App industry:
- Data.AI: Is a data analytics and data fusion platform based on AI algorithms to predict user and market data. Data.ai provides key metrics to help businesses understand and evaluate the internals of the app, the quality of users on the app, evaluate the rate of advertising deployment on ad platforms, the quality of the creatives being deployed, Monitor and find more platforms that are generating good conversions, as well as monitor and evaluate ad implementations on Apple Search. Helps game & app businesses gain a deeper understanding of the market, as well as gain insights from the industry and competitors in the context of the mobile apps industry trending towards strong growth.
- Airbridge: The No. 1 mobile measurement and attribution platform in Korea serving the needs of running multi-channel advertising campaigns. Based on data collected through advertising campaigns. Airbridge conducts analysis on marketing, Cost, ROI, and displays results on a unified dashboard. No more fragmented data, decision making is also more objective and accurate. In addition, Airbridge provides in-depth features such as detecting and preventing frauds, helping businesses save advertising budget.
- Moloco: A platform that provides performance solutions that help companies around the world increase the ROI of their digital strategies. Moloco is an automated buying platform for inventory across the world's leading programmatic exchanges and in-app ad networks. Now available as a cloud-based platform for all app marketers, Moloco Cloud is powered by proprietary machine learning technology that enables mobile marketers to leverage first-party data and contextual signals from across the programmatic ecosystem to automatically optimize advertising campaigns based on a variety of performance metrics.
- Yandex Ads: One of the largest advertising networks and generates the largest revenue for mobile app developers in Eastern Europe, Western Europe, Middle East, Asia, Latin America. Yandex Ads is currently focusing on development in the Vietnamese market and promises to create many beneficial policies for game/app developers in Vietnam.
Present at the event are leading industry experts who are directly consulting and operating the largest enterprises in the industry. More than anyone else, they are the ones responsible for growth (and challenges) at the Enterprise, so all sharing is very practical and applicable.
Mrs. Hang Nguyen – Co-founder/ CEO | Omega Martech
Ms. Hang Nguyen is known as the person who built the foundation for Omega Martech and has experience working with the world's leading marketing technology platforms such as: MoEngage, WebEngage, Appsflyer, Kochava, Airbridge, Trackier,... Ms. Hang clearly understands the differences between platforms and the suitability of each martech platform for each different segment of the market..
Ms. Devon Haewon Im – Corporate Strategy Manager | Airbridge
Devon Haewon Im is Business Development Manager at Airbridge, in charge of developing the Vietnamese market. She is an excellent strategist with diverse sales experience from the phone industry (Samsung Mobile) to management consulting. She has a special passion for Customer Growth strategies and creating value by motivating partners to grow together.
Mr. Jason Le – Director New Business Development | Moloco
Mr. Jason has more than 12 years of experience, leading the business departments of Digital advertising and Partner Development in the field of Mobile programmatic advertising in Southeast Asia, in both buyer and seller roles. At Moloco DSP (demand side platform), he is responsible for developing new businesses in Southeast Asia and ANUZ. Previously, Mr. Jason worked for 10 years at Google, specializing in Customer Solutions and Sell-Side Partnerships Group solutions, building sales growth programs for small and medium-sized businesses (SMBs) doing business on the internet as well as building sales growth programs for small and medium enterprises (SMBs) doing business on the internet. as leading mobile app development companies in the region
Ms. Valentina Petrova, Head of In-App Partnerships, Asia | Yandex Ads
Valentina spent many years managing market development for Yandex Money (currently Yomoney) in Asia, then in charge of Yandex's strategy in Asia as Head of In-App Partnerships, Asia. She has rich experience in business development in Russia, Eastern Europe, and Taiwan.
Mr. Michael Tai- Regional Team Lead | data.ai
Michael Tai has more than 12 years of experience in the field of mobile apps and data analysis. At data.ai, he is responsible for growing company revenue in the Southeast Asia region. Previously, he was involved in payment solutions for games, working with hundreds of large game developers in the region, helping them develop new features and products. He was also a co-founder for a startup in Vietnam in the gaming sector. Experience in the gaming and startup industry helps him always grasp trends and gain in-depth knowledge in the industry.
Details
- Time: 13:30 – 17:30 | Wednesday, September 20, 2023
- Location: Eastin Hotel Hanoi, 21 Duy Tan, Dich Vong Hau Ward, Cau Giay District, Hanoi
- Find out more information and register to participate here: https://bit.ly/dangky_savesound
