On September 20, 2023, Omega Martech's CEO representative, Ms. Hang Nguyen, and Airbridge's representative, CEO Roi Nam, marked an important step in their business cooperation journey through the signing ceremony of a cooperation agreement. good improvement. This cooperation opens up many new opportunities, builds a sustainable cooperative relationship between the two sides and promises to help rebalance the MMP market, helping Mobile App & Game customers have more good choices in solutions. MMP method.
This signing is the result of similarities in strategic vision and common commitment of the two businesses. By working closely, Omega Martech and Airbridge will make the most of their strengths and resources to create real value for customers and communities, opening up market access opportunities and expanding scale. business model for both businesses.
Introducing Omega Martech
Omega Martech is an agency specializing in consulting and implementing Marketing Technology solutions for Vietnamese businesses, a member of OMverse's Digital Performance Solution ecosystem - an ecosystem of four companies specializing in providing solutions and services. and products aimed at real efficiency and sustainable growth for customers in the digital environment.
With the mission of enhancing capacity as well as digitizing marketing & sales operations for Vietnamese businesses with technology, Omega Martech is currently a partner of 9 well-known and reputable Martech solution providers worldwide. to provide the best, most suitable and optimal Martech solutions to different customer groups. Omega Martech is increasingly proving its capabilities when it has deployed marketing technology integration and strategic consulting support for many major brands in Vietnam.
The reason why Omega Martech brought Airbridge into the Vietnamese market is because we realized that the Vietnamese market has very little competition in the Mobile Measurement Platform segment, or MMP for short. The market almost only has the official presence of two large units, in which the market potential is huge. The number of Game and App businesses in Vietnam accounts for 430,000 businesses. This leads to asymmetry between supply and demand. Vietnamese Game and App businesses will have to pay high costs for using MMP solutions without any choice. Not to mention, many small business groups and startups with limited budgets will not have the opportunity to use this solution for their advertising campaigns. Therefore, to rebalance the market, help Vietnamese businesses use good solutions at more reasonable prices as well as have more good choices when using MMP solutions for their businesses. We at Omega Martech have scanned the entire MMP market, worked with vendors and selected good and suitable vendors to bring to Vietnam. Criteria for Omega Martech to select and cooperate with an MMP solution must be based on the following criteria:
- The solution has been proven by the trust and cooperation of major brands
- The solution has at least hundreds of customers using it and thousands of integration partners.
- The solution must be at least 5 years old
- Reasonable prices, flexible service packages suitable for many different business sizes.
"And fortunately, Airbridge is one of the vendors that meets these criteria after a whole year of learning and working with many different vendors" - said Ms. Hang Nguyen, co-founder/CEO of Omega Martech.
Introducing Airbridge
Airbridge is a provider of mobile marketing analytics solutions with a special focus on measuring multi-channel advertising campaign performance. Headquartered in Seoul, Korea, Airbridge is an MMP (Mobile Measurement Partner) with over 8 years of experience and is the only MMP certified in the APAC region and also the only MMP in the world to integrate Multi-Distribution Multi-Touch Attribution as well as Marketing Mix Modeling. Airbridge has the ability to automatically collect data from the most popular advertising platforms in the Vietnamese market such as Facebook, Instagram, Google, Youtube, TikTok, Apple Search Ads and thousands of other platforms. Airbridge enables app marketers to have a unified view of advertising performance across channels and optimize campaigns effectively. At the same time, it stands out with tracking features on both app and web, suitable for a variety of business models and fields.
Airbridge has established cooperation with many large businesses in many industries such as Gaming, retail, finance and many others. Their platform is trusted by more than 400 brands globally, including names such as Lotte Shopping, GS Retail, Samsung Securities, Standard Chartered Bank, KB Securities, SK Telecom, Amore Pacific, LG Electronics and Toys.” R”Us. Airbridge is consistently recognized by G2 as a High Performer in the Marketing Analytics category, a recognition for its ability to deliver data and insights to application marketers.
Besides, the public pricing policy is based on the Pay Per Paid Attributed Install model, cost per installation allocated. In particular, Airbridge's pricing policy is a one-price policy for all features: No hidden costs, no surcharges, unlimited free raw data downloads. Small or large packages all have fast support staff (Dedicated Account). This ensures businesses can easily access and use and completely control their tracking costs.
Cooperation agreement signing ceremony between Omega and Airbridge
The cooperation agreement between Omega Martech and Airbridge aims to provide comprehensive Martech solutions for Vietnamese businesses, especially measurement and attribution solutions, helping businesses grow users quickly and efficiently. effective.
We hope that through this combination, we can help expand and develop the Martech market in Vietnam. Both will accompany businesses in Vietnam on their digital transformation journey, helping them grow quickly and effectively.
