As a mobile measurement partner, Airbridge's primary role is to measure, attribute and analyze data, track and evaluate campaign performance, and provide detailed reports and consulting support and recommendations for businesses. With the feature […]
With the key feature of multi-touch measurement and attribution, Airbridge can provide an intuitive, unified and detailed view of campaign data across multiple channels. The platform integrates the SKAdNetwork solution, which makes measurement and attribution on iOS easier while remaining compliant with Apple's privacy and policies.
In addition, Airbridge also provides other in-depth features, ensuring the efficiency and reliability of the allocation process. The solution provides fraud detection and prevention, protects business budgets from worthless ad fraud, and seamless deep linking.
Besides its main roles and features, Airbridge also has other outstanding strengths, helping businesses optimize their operations and marketing budgets.
Not only tracking on mobile App, Airbridge also supports tracking via Web
Thanks to advanced Web SDKs and App SDKs, Airbridge provides unified analytics on installs, web events, and web-to-app conversions for both desktop and mobile web in a single dashboard.
This solution includes both automatic UTM Tracking and dynamic parameter optimization. Airbridge's Web SDK can parse tracking links and store UTM values as campaign parameters to automatically determine the campaign source for all traffic. Even when the user's journey on the website ends, this feature still applies. Some other MMPs cannot track events in the actual web environment and the user's journey on the web will be hidden.
Reliability in monitoring link performance. Airbridge's dedicated SDK team continuously tests to verify that tracking links work properly under various conditions. Airbridge tracking links are 100% accurate in navigating users to their intended destinations.
High customizability
Not providing enough customization will force the business to adapt to the solution's work style, which consumes valuable time and resources. With Airbridge, any business can be provided with any company's data organization and analysis preferences.
Price lists are transparent and predictable
Airbridge has a predictable public price list, with no add-ons or hidden fees. This saves companies from having to adjust budgets mid-fiscal year just because of additional charges, a challenging task for companies with fixed budgets.
Airbridge – Accompanying the success of Vietnamese businesses on the journey of mobile user growth
Headquartered in Seoul, South Korea, Airbridge is the only certified MMP based in the APAC region.
Airbridge has the ability to automatically collect data from the most popular advertising platforms in the Vietnamese market such as Facebook, Instagram, Google, Youtube, TikTok and other platforms. By displaying performance and cost data on the same dashboard and visualizing it through charts and graphs, Airbridge allows app marketers to have a unified view of advertising performance across channels and to optimize campaigns accordingly.
Airbridge has been working with customers across all verticals, namely gaming, retail, finance, food delivery, etc. The platform is trusted by over 300 brands globally, including big names such as Lotte Shopping, GS Retail, Amore Pacific, LG Electronics and Toys”R”Us.
Airbridge has been recognized by G2 as a High Performer in the marketing analytics category two times in a row. This proves that Airbridge is fully capable of providing app marketers with an exceptional set of insights.
With deep experience providing and implementing solutions for hundreds of businesses and convincing certifications of professional capabilities, Airbridge will be a bright candidate for choosing a mobile measurement partner. incentives for Vietnamese businesses.
