On August 22, 2024, more than 40 representatives from game and application studios came together to explore the secrets to optimizing user acquisition strategies and increasing revenue at the workshop “Data Analysis to Optimize User Acquisition Strategies and Increase Revenue”. With in-depth sharing from leading experts from Airbridge, Xsolla and Mintegral, the event provided a comprehensive view of the important role of data in making effective business decisions.
Let's review some highlights of the event with Omega Martech:
1. Airbridge: How to position your data analytics strategy to drive successful user acquisition.
Mr. Sunny presented how to position data analytics strategies to optimize user acquisition in the digital age. At the same time, the speaker also provided ways for businesses to effectively leverage data to understand user behavior, thereby making accurate decisions in personalizing user experiences and increasing conversion rates.
Ways to use data and engage users:
- Detailed user behavior tracking: Understand individual user behavior to make personalized decisions.
- Identify potential markets: Focus on markets with high growth potential.
- Compare advertising effectiveness: Evaluate the effectiveness of each advertising campaign to optimize budget.
How AIRBRIDGE leverages AI:
- Predictive user acquisition model: Use data to predict potential users and optimize your acquisition strategy.
- Advanced user behavior analytics: Analyze user behavior in detail to understand their needs and preferences.
- Fraud Detection: Detect and prevent fraudulent activities in advertising.
- Audience segmentation: Segment your target audience into smaller segments based on their characteristics, behaviors, and interests.
- Automated campaign optimization: Automatically adjust and optimize ad campaigns for maximum performance.
- Unique Strengths in MMM – How to Measure Privacy ROI in the Future
2. Xsolla: Direct to Player, Driven by Data: Unblocking Global Growth – Direct to Player, Driven by Data: Unblocking Global Growth.
Mr. Johnny Phan has introduced practical methods and new trends in effective data mining, thereby predicting and analyzing user behavior to capture new growth opportunities.
How to drive revenue and traffic to your WebShop through a multi-channel environment:
Combine different channels like Discord, Reddit, email marketing to interact with players.
Things to have in D2C WEB SHOP:
- Personalization: Personalize Web Shop design, item catalog, and exclusive offers for each player
- Direct Connection: Engage directly with players and access their feedback, with player behavioral data that you can access
- Long-term engagement: Build long-term engagement with players through promotions, discounts, and loyalty programs.
- Continuous Growth: Continuously develop your Web Shop and optimize your monetization strategy.
3. Mintegral: Mastering App Monetization with Mintegral in H2 2024 – Dominate the app market with Mintegral.
At this event, Mr. Khai Le provided effective strategies and tools to help game studios and publishers maximize profits in the second half of 2024. At the same time, he also revealed how to work with Mintegral to capture market trends, analyze user data, and implement profit optimization strategies.
Amazon UA Benchmark:
Mr. Khai Le has provided benchmarks related to UA strategy on Amazon.
Identify new trends like the rise of hybrid casual and the Amazon Store:
- Hybrid casual is becoming a trend, diversify your monetization strategies
- The Amazon Store and a few other OEM Stores are thriving that you can take advantage of.
At the same time, Anh Khai also showed what Mintegral can help studios with:
- Variety of Campaigns: CPI, ROAS DO, CPE
- Support for all stores including Amazon Store.
Conclude: Through the sharing and discussion that will be brought at the workshop From Data Analysis to Actionable Insight For UA and Monetization Strategy, it has provided an insight into how game and application businesses can leverage data to make effective business decisions. Through practical sharing and analysis tools, delegates have been equipped with more knowledge and skills to optimize their UA and Monetization strategies.
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