Last May 8, Omega Martech successfully organized the event Webinar MartechTalk 12 with the theme “Best Practices to unlock success for mobile app campaign with TikTok & Airbridge”. The event brought together speakers who were experienced experts from TikTok and Airbridge, providing 91 attendees with valuable knowledge and strategies to conquer the mobile app/mobile game market.
With in-depth sharing and practical experience, the speakers brought attendees "golden" secrets to:
- Mastering short-form video analysis: Revealing the Metrics Driving Creative Success on TikTok
- Drive performance growth through TikTok advertising: Campaign Optimization: Get tips and tricks for optimizing each type of TikTok campaign, along with metrics to measure ROAS/ROI from creation to performance for gaming campaigns.
- FAQ: Discuss and answer any questions related to mobile app campaigns on TikTok.
Webinar MartechTalk 12 received many positive responses from attendees, and was evaluated as a webinar that provides practical knowledge for businesses wanting to conquer the vibrant mobile application market.
Explode your game performance with the "undefeated" secret from TikTok Ads
According to Ms. Joey Pham, TikTok is a “promised land” for game developers with 75% gamers searching and discovering new games on this platform. Moreover, 36% users are willing to pay to experience games after viewing related content on TikTok.
3-pillar breakthrough strategy:
To conquer the vibrant mobile gaming market on TikTok, the "3 pillars" strategy proposed by Ms. Joey Pham includes:
- Full Funnel Media: Effectively reach all potential audiences, from game newbies to loyal gamers.
- Creative & Creators: Create engaging creative content while collaborating with top TikTok creators.
- Organic & Community: Build an engaged community of players and foster natural interactions.
A systematic Player Growth plan:
Ms. Joey Pham also shared about the “Player Growth Plan”, which helps game producers develop effective marketing strategies on TikTok. This plan includes specific steps for each stage of the advertising campaign, ensuring optimal efficiency and cost savings.
The “undefeated” AEO and VBO formula:
To optimize advertising performance and costs, TikTok has provided two powerful methods: AEO (Automated Optimization) and VBO (Value Optimization). Ms. Joey Pham shared in detail how each method works, helping game producers choose the most suitable tool.
Creative strategy to "capture the hearts" of viewers:
Ms. Joey Pham reveals the secret to building an effective content creation strategy on TikTok. This strategy includes:
- Pre-campaign phase: Research and build relationships with content creators who resonate with your target audience.
- Campaign running phase: Make the most of TikTok's features to create engaging, quality content.
- Maintenance phase: Stay up to date with new trends, incorporate new user behaviors and values to create more engaging content.
Video Insights – “Secrets” to data analysis:
TikTok offers Video Insights, a tool that helps advertisers analyze video performance and create quality content based on data. Video Insights provides detailed metrics and data on:
- Key Frame analysis
- Audience breakdown
- Instant page and Interactive Add-On activity
- Individual video comment insights
With in-depth sharing and "undefeated" tips from Ms. Joey Pham, game producers can completely conquer the mobile market and break through revenue with TikTok Ads.
REVEALING THE SECRET TO "MEASURING" THE SUCCESS OF A CAMPAIGN
Following the sharing from the representative from the TikTok advertising platform, Mr. ROI Nam - from the perspective of the MMp consulting unit, shared "valuable" and revealed the secret of key numbers to evaluate the effectiveness of TikTok campaigns and the role of Airbridge in optimizing marketing strategies.
The “golden” index for a breakthrough campaign:
According to ROI Nam, to evaluate the success of a TikTok campaign, it is necessary to closely monitor the following important indicators on TikTok's dashboard:
- Hook Rate: Shows the percentage of users who stopped and viewed an ad.
- Hold Rate: Indicates the percentage of users who view an ad from 3 to 15 seconds.
- Click Through Rate: Measure the percentage of users who click on CTA buttons and redirects.
“Double” benefits from MMP:
In addition to monitoring the basic indicators, ROI Nam also emphasized the importance of Mobile Measurement Partner (MMP) in analyzing campaign performance. MMP offers many practical benefits, including:
- Analyze customer return rate after purchase: Helps businesses evaluate campaign effectiveness in attracting customers to return and make purchases.
- Creative – Level Analysis: Provides detailed data on the effectiveness of each ad, which ads influence customer return frequency, thereby helping businesses optimize content and budget.
- ARPU, ROAS and pLTV Analysis: Support businesses to make effective strategic investment decisions and optimize return on investment (ROI).
Airbridge – “A powerful arm” for campaigns on TikTok:
With the mission of helping businesses conquer TikTok, Airbridge provides comprehensive solutions:
- Data synthesis: Gather all data from different sources into one place, making it easy for businesses to track and analyze.
- Data Control: Empower businesses to autonomously design metrics and organize keywords related to insights.
- Optimize efficiency: Help businesses achieve great success with effective marketing strategies.
- Transparent cost prediction: Provide clear and accurate cost forecasts, helping businesses plan reasonable budgets.
ANSWER AUDIENCE QUESTIONS
The sharing session ended memorable after a short but valuable Q&A session where the speakers answered the most practical questions from the attendees. With the content shared in the webinar, there were 13 questions raised for our speakers. Through this webinar, through the sharing of our 2 experts, businesses will have more perspectives on creative ways for mobile devices/apps on the TikTok platform, to use that as a basis for effective advertising strategies, creating a premise for long-term success in reaching potential customers, promoting engagement, expanding reach, attracting new customers, increasing conversions and thereby increasing sales for Game & App businesses.
SUMMARY
Recap Webinar Martech Talk 12: Best practices to unlock success for mobile app campaign with TikTok & Airbridge has officially ended, With the sharing of Ms. Joey Pham and Mr. ROI Nam, we have experienced a valuable amount of information on how to optimize advertising campaigns on mobile applications, especially through TikTok and Airbridge.
The success of the webinar comes not only from the richness and quality of the information shared, but also from the active participation of the guests. This is truly a great motivation for Omega Martech, and we are committed to continuing our efforts to bring more quality and meaningful webinars in the future.
We look forward to your continued support and companionship! Don't forget to update information about the next events and review the content of previous webinars at: https://omegamartech.com/vi/category/su-kien/
