Due to the impact of the COVID-19 pandemic on life, it can be seen that technologies focusing on connecting people far away have been increasingly promoted. With that said, the metaverse is currently one of the hottest topics in the modern world.
It offers countless opportunities for different industries and purposes, and major technology companies are currently at the forefront of popularizing it. The biggest move came from Facebook changing its name to Meta in an effort to stay ahead. However, many marketers still aren't sure how it will affect their efforts to reach their target audience.
What is Metaverse?
In short, the Metaverse refers to virtual spaces, content, and tools that anyone can access with an internet connection, sometimes using AR & VR devices to interact with each other in immersive ways.
How has it changed marketing?
With the metaverse, the digital experience becomes more immersive and seamless by eliminating the one-way communication of traditional internet shopping, instead allowing merchants to interact with customers during the buying experience. Shop in a very similar way to shopping in person at a store.
For marketers, there are countless opportunities from billboard advertising to product testing, from tradeshows to full-scale product launches, gamification, digital storytelling, embedded advertising, NFTs, and more. again.
The opportunities mentioned above are just a small portion of the marketing opportunities in the Metaverse. The good news is that any company at any stage can benefit from these opportunities depending on their business needs. Whether it's a time of awareness or transformation, it's the perfect time to explore and participate in the Metaverse.
Original post: https://themartechsummit.com/wiki-marketing-in-the-metaverse/
Translator: Ngoc
