Kochava is known as one of the leading mobile measurement and attribution partners in the world today, headquartered in Sandpoint, Idaho, with many branch offices around the world. This platform provides real-time, secure and safe data solutions for businesses, helping them track and measure, and support the management and analysis of user data to optimize their marketing campaigns.
Kochava is now a trusted partner of many major brands in the world. Customers who have been using Kochava's solutions have reached hundreds of millions of users, including Uber, McDonald's, Shell, 7-Eleven, Western Union, MobilityWare, and more.
WHAT BENEFITS DOES KOCHAVA OFFER?
Measurement & Attribution
This is considered one of the main and important features of Kochava. This platform can track, measure and allocate data on multiple channels, multiple devices and multiple platforms such as: web, app, landing page, CTV and QR Code. Measurement and allocation indicators include:
- Last touch model of allocation
- Tracking and Mapping exactly which media source users come from
- Measure Events in app
- Measure Retention Rate
In addition, Kochava can distribute real-time across media sources. The platform also supports distribution on iOS14+ with Apple's SKAdnetwork mechanism, allowing advertisers to measure and distribute while enhancing privacy for Apple users. As a trusted partner of Apple, Kochava also supports post-install event measurement models.
These metrics help businesses deeply track the customer journey, thereby making appropriate decisions for their marketing strategies.
Deep Linking
Deep linking specifically directs users to a specific session within the app or website that the business wants instead of just taking them to the home page of the App/website. This increases the seamless user experience and also contributes to increasing the conversion rate for the business.
Fraud Prevention
Digital fraud is a headache for businesses that have been and are growing digitally. Therefore, Kochava's fraud prevention feature is one of the important solutions when businesses deploy digital user development campaigns, specifically:
- Kochava sets up Global Blocklist – filters and warns against traffic coming from Blocklist sources. Ensures brand ads are not shown on bad traffic sources.
- Custom Fraud Console: Kochava helps customers self-adjust the list of traffic sources that customers list as bad or non-converting.
- In addition, this feature also integrates fraud filtering algorithms and submits fraud according to fraud mechanisms such as:
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Click Spamming/ Flooding- Click Injection
- Spoofing SDK
- In-app Purchase Fraud
- Fraud Bot
- Device Farm
- Device ID Reset
- Ad Stacking
Re-engagement
In addition to measuring and distributing data, Kochava also supports the Re-engagement feature to re-engage users who have hibernated or even deleted the app. This helps marketers make the most of their user data sources, contributing to reducing the cost of finding new customers/users and optimizing target customer groups.
WHY IS KOCHAVA A RELIABLE PARTNER?
Comply with data security standards
As an industry-leading technology provider, Kochava adheres to and protects data security standards for its customers. In today's digital age, building a trusted relationship with users by protecting their information on platforms and giving them choices will help businesses connect more deeply with users. Kochava has a security policy as well as achieving international data and information security certificates such as CCPA, GDPR, SOC, etc., ensuring that users' information is always kept strictly confidential.
Apple's trusted partner
Marketers can create Apple Search Ads campaigns with Kochava. The platform is ready to help advertisers manage, measure, and optimize Apple Search Ads campaigns. In addition, SKAdNetwork solution through Kochava also helps with measurement and attribution on iOS 14+, while still protecting the privacy of Apple users.
It can be seen that Kochava is now a trusted partner of Apple, which allows businesses to more easily measure and allocate on iOS 14+, an operating system famous for its high data security.
Excellent customer service
One particular aspect that makes Kochava a trusted top platform is their customer service. Reviews on Software Advice by customers who have used Kochava's solution say that the platform has a very professional, proactive and prompt support team. In addition to the main features of measurement and attribution, Kochava also has the Foundry Strategic Consulting feature. A team of experts will rely on the collected data for in-depth analysis, thereby providing strategic advice to customers, contributing to maximizing ROAS.
It can be said that Kochava is currently considered one of the leading Martech platforms in the world. The platform possesses features that provide advertisers with basic but very important and essential benefits when implementing a digital user growth and development campaign (User Acquisition), suitable for all businesses of all sizes.
