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Data security is currently the most concerned topic in the minds of marketers today. Whether it's the GDPR, the CCPA, or the upcoming US federal privacy law, brands know they can get into legal trouble if they don't meet the criteria of the three pieces of legislation mentioned above. However, there is one more important issue – consumers are demanding privacy.
Complying with data ethics helps marketers stay out of trouble and improve customer satisfaction by giving them what they want.
Here are three tactics Debar recommends marketers use to build customer trust through data security.
Comply with data ethics in accordance with privacy rules
These data privacy laws aren't the only things driving a shift in the marketing landscape. The fact that tech giants charge for regulatory practices is paving the way for adoption.
Ảnh: Acoustic
Brands that best capture the new security landscape will be best equipped to connect with customers.
Cooperation with legal teams
To avoid these lawsuits and trust issues, brands should prioritize working with legal teams before implementing any form of data collection on their campaigns. This will help them better prepare for any potential privacy troubles.
Leverage data security as a competitive edge
Customers often remember brands that treat them well; Data collection is no exception. Companies can stand out from the competition by putting data ethics at the forefront of their marketing strategies.
Original post: 3 ways marketers can build trust with data ethics (martech.org)
Translator: Phan Hoang Bach
