Event Introduction
The Vietnamese Martech market is becoming increasingly developed and diversified. According to a report by market research firm Research And Markets, the Vietnamese Martech market is growing at an annual rate of over 20% and is forecast to reach a total value of 2.4 billion USD by 2026.
Along with the development of Martech, consumer behavior has been changing rapidly after Covid, also forcing businesses to apply Martech to optimize the process of reaching and interacting with customers more effectively. , creating a competitive advantage for yourself.
Marketing Technology (Martech) today has completely changed the way businesses operate their business. Marketing technology helps businesses connect with consumers in real time, exploit and manage big data effectively and intuitively, and create hyper-personalized experiences that increase conversion rates. loyal customers.
Many large enterprises in the world and Vietnam have successfully applied martech in their marketing - sales - customer care activities such as: Amazon, Sephora, iKea, ... or Techcombank, MB, Con cung, ...
However, many businesses lack clear direction in the MarTech application process, leading to not being able to utilize the maximum value that MarTech solutions bring. In fact, 59% marketers surveyed said they still haven't really exploited the full power of existing MarTech platforms.