The mobile gaming industry is witnessing a rapid growth rate, reshaping the entire mobile market. According to Newzoo's 2020 report, global gaming revenue reached an impressive $159.3 billion, up 9.3% from the previous year.
With the diversity of game genres such as role-playing, strategy, sports, making the most of data becomes a decisive factor for the success or failure of developers and game studios. Data not only helps optimize revenue but is also the key to attracting new players and enhancing the experience for current players.
So, what are the important metrics that game developers need to track?
The eBook "Game Tracking Metrics That Marketers and Game Developers Need to Care About" will provide a comprehensive look at the system of metrics needed to measure, evaluate and optimize the effectiveness of a game title. From there, you will have in hand the necessary information to build an effective game development strategy, increase revenue and strengthen your position in the market.
The eBook provides a comprehensive framework for measuring and evaluating game performance, so you can identify strengths, weaknesses, and opportunities for growth, and make data-driven decisions to optimize user experience and increase revenue.
Download the eBook to gain insights into game data and develop effective strategies.
Content
- Measuring the real success of mobile games
- Campaign metrics
- User engagement and retention metrics
- Earnings Index
