Introduce
46% Marketer considers personalizing user experience as their top priority.
However, the reality is that the majority of your users or customers on digital platforms such as the web, mobile app, landing page or social networks rarely interact, leaving little information for you.
With a lack of data, user information limits you from getting behavioral data and attributes for personalized interactions with users.
We, at WebEngage, temporarily call this group of users "Lazy Users".
The characteristic of the Lazy Users group is that they spend very little time on the Web/App, exit the page or app without making a transaction and without sharing personal information.
Research data from more than 424 million users every day with 4.52 billion data points tracked daily, 1.48 billion messages sent to users through touch points, we conclude that. Lazy Users are 2.5 times more likely to leave than active users.
And it's a waste of your Marketing budget as well as your team's effort if you just let them leave. Let's learn with WebEngage how to turn Lazy Users into Active Users in part I of our Ebook titled: 3 ways to turn Lazy Users into Active Users.
The eBook will cover:
• How Lazy users turn into churn users (users leaving)
• How to identify Lazy users
• Things you should know more about your lazy users
The eBook will guide you:
• How to build customer portraits using Gamification.
• How to motivate your users in the right place and at the right time
• Use smart quizzes to make users more active
main content
01. General introduction
02. Things we learned from Lazy users
03. How to identify Lazy users on the website?
04. How to get Lazy users to provide more information
05. Conclusion
