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Currently, the educational technology (EdTech) industry has become a shining star with a market value exceeding the 300 billion USD mark, thereby creating a strong wave of educational innovation globally. Among them, the US, China and India are three countries that play an important role in the startup ecosystem in this field and attract a large number of investment deals.
As much as technology has reshaped and improved key segments of our economy, EdTech has also revolutionized it. Its potential was realized when distance learning became a norm in the wake of the Covid-19 pandemic. Investments in the Indian EdTech market led by platforms like Byju's, Unacademy and Toppr increased by 300% in 2020. Growing capital and distance learning have brought certain associated efficiencies with an explosion in the number of new users for various EdTech platforms such as Toppr, Testbook, Byjus. Despite such great potential, customer acquisition alone cannot drive conversions.
WebEngage is pleased to present the eBook in the form of success stories of some of the leading EdTech brands in India and gain insight into how the power of marketing automation can drive growth. your business.
We hope you'll enjoy reading our guide on how to master the art of attracting and retaining students, teachers, and parents for your EdTech platform. WebEngage is part of the remarkable growth of the EdTech industry – by providing solutions that increase user engagement and retention for some of the leading brands globally.
As you flip through the pages of our customer spotlight booklet, you'll enjoy discovering how some of our top EdTech customers like Toppr, Unacademy, Cuemath and Testbook are solving engagement marketing problems. engage and retain their users using WebEngage's marketing automation platform. And drive great success by delivering distinct, memorable user experiences.
Wishing you happy reading!
What information does the eBook provide you?
As you flip through the pages of this eBook, you'll discover how our leading EdTech businesses solve the marketing problems of user engagement and retention using our marketing automation platform. WebEngage. More specifically, how brands address challenges like increasing content consumption, personalizing student learning experiences, and converting free users into paid subscribers. And is also delivering great success by delivering a distinct, memorable experience to users.
01. Toppr's strategy to increase subscriptions to 133% through personalized campaigns
02. How Test Book achieved a 15% conversion increase from free to paid users
03. How Unacademy increased engagement with the help of action-based recommendations
04. Use Predictive Segment to drive growth
05. Increase 15% in fee payments thanks to Cuemath's multi-dimensional perspective
06. Success story
07. Conclusion
With a professional team, Omega Martech confidently advises and designs Martech solutions based on business insight in Vietnam and deep understanding of advanced technology solutions. Omega Martech's mission is to enhance Marketing capacity and digitize Marketing & Sales operations for Vietnamese businesses with leading technology.
