[RECAP] EVENT “LEVERAGING MARTECH FOR DRIVING GROWTH”

The event "Leveraging Martech For Driving Growth" with the presence of 10 leading industry experts as speakers and more than 130 guests attending the program are leaders: Directors, Managers, Executives of companies in the field. (App, D2C, Ecommerce, Mobility, Entertainment, BFSI, Edutech, Game,...), took place successfully on the afternoon of November 22.

With the cooperation from speakers and sponsors, the event provides guests with information, trends, and new perspectives on how to take advantage of Martech (Marketing Technology); to help businesses quickly grasp the situation to plan development strategies in 2024. With the companionship of speakers from leading businesses: Omega Martech, AppGrowing, WebEngage, AppMetrica, Airbridge, DPoint, Opla CRM, MoMo, Omega Media and Cue Vietnam, the program highlighted many aspects of the industry and solutions to problems in each aspect.

Let's review the main content of the event with Omega Martech through the article below!

• Picture of the global mobile market in 2024

With the first content, speaker Parker Wu - SEA Business Development Lead analyzed the overall picture of the potential for developing the global mobile market in 2024: 

1. Mobile Game advertising trends;
2. Creative advertising methods for Global Mobile Game;
3. Analyze how to advertise Mobile Games & Apps;
4. Marketing in the era of globalization;

• User data personalization strategy to drive business growth

WebEngage – Specializes in providing comprehensive smart customer interaction solutions. As a strategic partner of Omega Martech, there has been a comprehensive sharing of the necessary features to reach, interact, enhance customer experience and loyalty in the digital age, to promote growth. for businesses. 

At the event, speaker Supritha Murthy – Director, Growth & Strategy, SEA WebEngage – brought a multi-dimensional perspective and expertise including:

1. Impact of WebEngage: The comprehensive suite of tools and resources provided by WebEngage are instrumental in helping customers achieve their goals. From campaign delivery to real-time analytics and startup program support, this has helped them build personalized communications with customers across conversion channels;
2. Steps to decode data;
3. How to personalize data for business growth;
4. Practical successful applications from WebEngage: According to Ms. Supritha Murthy personalizing customer data is not just a trend but has become a necessity when focusing on exploring the potential of WebEngage tools. Respect regulations on personal factors along with specific appropriate strategies, calibrated to suit the resources of each business. From there, we can not only overcome challenges but also grow stronger and more effectively in this Martech era.

• 7 steps to analyze data for Mobile App products: How to keep businesses from drowning in customer data to succeed

MarTech has helped businesses' marketing activities save a lot of costs by allowing continuous analysis of data before making decisions. The development of Mobile App products in recent years has proven that Mobile App - How to optimize user data is no longer a distant word, but has become a factor that businesses need to grasp and apply. Use it if you don't want to fall behind the market and be eliminated.

With this topic, AppMetrica Representative – Ms. Polina Inzhevatova – Business Development Manager shared details about the 7 steps as follows:

1. Step 1: Data security is the guiding star for data analysis
2. Step 2: Check out the user interface, easy to navigate data analysis
3. Step 3: Product is the core element
4. Step 4: Take full advantage of technical features to analyze data
5. Step 5: Provide predictive analytics: About challenges and solutions to optimize user data
6. Step 6: Export data quickly and easily
7. Step 7: Ensure operating costs through 3 factors: Free trial product analysis, find the most suitable flexible offers and search for the best possible price.

• Improve marketing performance: Multi-Channel Attribution and Scaling Strategy (Multi-Channel Attribution)

Integrating Martech into communication activities will help businesses capture developments and consumer attitudes toward marketing campaigns. Once this data is in hand, businesses will easily make statistics and compare the effectiveness between communication channels. From there, we make specific changes, focusing on developing factors that attract customers, contributing to building an automatic communication strategy, boosting revenue and improving customer experience.

Mr. Roi Nam - Airbridge representative presented how to improve marketing performance and thereby expand and distribute multi-channel with the following main contents:

1. Introducing Airbridge;
2. What is an attribution model and why is it necessary in omnichannel distribution;
3. How to scale media and essential metrics to improve marketing performance;

• How to use data in the new age of marketing

"Data is like an ingredient. If you don't have a recipe and don't know how to prepare it, you won't be able to create a delicious and beautiful dish." With this topic, speaker An Dang - Head of HCMC Branch, Omega Media shared 4 data mining formulas:

1. Appropriate ways to receive customer data;
2. Analyze components of customer data;
3. Experience, review and evaluate the quality of customer data;
4. Making data-driven decisions enables organizations to uncover valuable insights, adapt to changing market conditions, and stay ahead of the pace;

• Maximizing Martech Impact – The Power of Gamification

Gamification - gamification - an activity characterized by tapping into human psychology. Based on the motivations of achievement, fun, mindset and reward, Gamification uses the fun and engaging elements found in games and applies them to the game to achieve effectiveness. Today's young generation (especially GenZ) looks for entertaining games to gain significant benefits while using the application.  

MoMo - an e-wallet application in Vietnam has succeeded in applying Gamification to expand its reach to potential customer groups, limit break points in the experience journey, and build brand and customer experience. sales at the same time.

Representative from MoMo – Mr. Cao Minh - Senior Head of Ads Business shared about the success in applying Gamification:

1. Behavioral Dynamics in Gamification;
2. Benefits of Gamification on MoMo;
3. Formula for successful Gamification at MoMo;
4. Successful Gamification campaigns at Momo;

• Panel Discussion

Panelists from companies such as Omega Martech, DPoint, Opla CRM, Cue Vietnam and WebEngage discussed and answered guests' questions, through the topic "Customer behavior data - how to use that data effectively to improve conversion rates, engagement levels, customer retention rate and loyalty to the business. The speakers dissected in detail the importance of customer behavior data to help businesses clearly understand customer behavior data. This helps them strengthen their business activities. In addition, the speakers also shared practical examples of leveraging customer behavioral data to drive customer loyalty, methods to leverage customer data, and shared methods. O2O (Store to Online) format to create a seamless user experience.

• Activities in the event

The event, in addition to professional discussion sessions, also featured interactive mini-games between speakers and attendees and interesting gifts. At the same time, at the event, the guests had the opportunity to connect with each other through networking activities, creating new relationships for business activities of enterprises.

• summary

Omega Martech would like to send our sincere gratitude to the speakers, sponsors, media sponsors, companions and event attendees who contributed to the success of the event. Hopefully, Omega Martech can continue to maintain sustainable relationships and have opportunities to cooperate with units in the future.

Refer to the main content of the event: https://omegamartech.com/vi/su-kien/event-leveraging-martech-for-driving-growth/