Attracting and developing new users is an issue of great concern in the current digital transformation period, when people increasingly connect with businesses through internet tools. An effective User Acquisition campaign will increase ARPU (Avg. Revenue Per User) by 1.5 times, average DAU/MAU ratio by 2.5 times and average CAC (Customer Acquisition Cost) by 1.5 times. 33%.
With the desire to bring more multi-dimensional perspectives on building a User Acquisition strategy, Omega Martech cooperated with Omega Media, Zalo and Viettel to organize a webinar to share, discuss and give advice on This topic helps businesses build appropriate and effective strategies.
To have the opportunity to listen and share, quickly fill in the registration link to participate in the webinar: https://zoom.us/meeting/register/tJ0ude-hqDMuG9w3pC9eZM6vdV9j4ELbzbHa
This webinar event will have the participation of many leading experts in the industry, join Omega Martech to find out who they are!
- Ms. Hang Nguyen – CoFounder & CEO Omega Martech
Before becoming Co-Founder & CEO leading the Omega Martech team, Ms. Hang Nguyen had many years of experience in a management role as well as an expert in the digital field. The positions she has held have important meanings for businesses:
- Account Director at Urah Network, digital transformation agency
- Founder & CEO Fifth Holding, a company that operates an online price comparison platform
- Former CEO at Fifth Media JSC, a mobile digital content company
Participating as the host of the program in this webinar, with profound knowledge and expertise in data analysis, digital marketing and operating models on the internet, Ms. Hang Nguyen will help us understand clearly. Learn more about how to operate a user development strategy in the most optimal and effective way.
- Mr. An Dang – Regional Director of Omega Media
Currently working as Regional Director of Omega Media Ho Chi Minh branch, Mr. An Dang previously worked in the field of digital marketing for 10 years at companies belonging to the large media group WPP with positions such as Digital Marketing of Mindshare. and WPP or Digital Associate Director of MediaCom. Besides, he also participates in important positions of large global companies in many fields such as Unilever, Coca-Cola, Fonterra, Nutriboost, Bia Saigon or Sony.
With more than 11 years of operating and management experience, accompanying Ms. Hang Nguyen as Co-host of this webinar event, Mr. An Dang promises to lead attendees deeper into the story " user development” in the most attractive and easy to understand way.
- Ms. Thuy Chu – Sales Director of Zalo
Speaker Thuy Chu, Sales Director of Zalo, has more than 12 years of experience in the field of Internet industries. Before starting work at Zalo – Adtima, she had more than 7 years working in many important positions such as:
- Sales Manager, Sales Strategist & Sales Planner – Yahoo! Vietnam, social networks used to be widely used in Vietnam.
- Sales Maneger – Vserve, a pioneer in user profile enrichment, creates the foundation for Smart Data.
- Associate Digital Director – Mindshare, one of the leading media planning corporations in Vietnam.
With passion and extensive experience in the field of Digital Marketing, Ms. Thuy Chu wishes to share with attendees the most useful information and advice on issues in the process of building a strategy. User Acquisition.
- Mr. Huy Bui – Digital Expert
Mr. Bui Quang Huy has more than 18 years of experience as an expert in the field of digital and data analysis. With how tracking works and how automation tools work, Mr. Huy will have many interesting stories to share with attendees, especially the user development trends that are of interest today.
Together with a team of experienced and professional experts, we are confident that the speakers will have useful sharing with attendees, providing the most straightforward and intuitive perspectives.
