Meet the event's first female speaker: Devon Haewon Im, currently the Corporate Strategy Manager of Airbridge, a leading mobile measurement and attribution solutions provider in Korea.
Ms. Devon will bring to the event the topic: Optimizing Marketing activities for mobile games with SKAN 4.0. The secret to breakthrough growth.
(𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐢𝐧𝐠 𝐌𝐨𝐛𝐢𝐥𝐞 𝐆𝐚𝐦𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐒𝐊𝐀𝐍 𝟒.𝟎: 𝐑𝐚𝐩𝐢𝐝 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐟𝐨𝐫 𝐆𝐚𝐦𝐢𝐧𝐠 𝐄𝐱𝐜𝐞𝐥𝐥𝐞𝐧𝐜𝐞.)
According to the Digital Information World 2022 report, gaming apps have been quicker to adopt SKAN (67% non-organic downloads) than other non-gaming apps (30%).
SKAdNetwork (SKAN) is Apple’s privacy-first measurement and attribution solution for iOS ad campaigns, allowing marketers to see which ad campaigns have worked and which marketing channels are working while ensuring privacy, helping to measure the conversion rate of app installs (CPI) campaigns without compromising user identity. So how does SKAN help optimize marketing for mobile games? Let’s listen to the sharing of female speaker Devon Haewon Im.
Ms. Devon Haewon Im is currently the Corporate Strategy Manager of Airbridge. She is also known as a strategic thinker, with deep experience in sales and strategic planning at Samsung Mobile, as well as an expert in the field of management consulting.
In her current role, Ms. Devon is responsible for the expansion of Airbridge, a comprehensive mobile measurement partner, into the Vietnam market. Airbridge is known as a mobile marketing analytics tool that measures the performance of advertising campaigns across multiple channels, helping marketers discover and maximize their true sources of growth. With its key feature of multi-touch measurement and attribution, Airbridge is able to provide a unified and detailed view of campaign data across multiple channels. The platform integrates the SKAdNetwork solution, making measurement and attribution on iOS easier while still complying with Apple's policies and privacy.
Based on the collected data, Airbridge analyzes marketing, costs, ROI, and displays the results on a unified dashboard. Without fragmented data, decision making is more objective and accurate.
What makes Airbridge a trusted mobile measurement partner is its transparent pricing policy. Airbridge uses a public pricing policy based on the Attributed Install model, with no hidden fees. This means that businesses have complete control and optimization of their tracking costs.
Recognized by G2 as a High Performer in the Marketing Analytics category twice in a row, along with international certifications for data security such as SOC 2 Type 2 and ISO 27001, Airbridge is trusted by many major global brands in many industries such as gaming, retail, finance with names such as Kakao VX, Fidget Town, Standard Chartered, KB Securities, Samsung Securities, GS Retail, Lotte Shopping, LG Electronics, Toy”R”Us, etc.
Airbridge values customer privacy and security with certifications to global data security standards. Airbridge has successfully completed the SOC 2 Type 2 audit under the attestation assessment standards established by the American Institute of CPAs (AICPA) and the International Auditing and Assurance Standards Board (IAASB); and has also achieved ISO/IEC 27001 certification, the international standard for information security established by the International Organization for Standardization ISO and the International Electrotechnical Commission (IEC).
With a strategy to penetrate the Vietnamese market and a commitment to accompany game & app businesses through the recession, Airbridge promises to offer the best cooperation policies, supporting businesses to optimize costs during difficult times.
This time, Omega Martech is very pleased to have Airbridge as a sponsor for the program. At the same time, coming to Save & Sound 2023, Ms. Devon also said that she was honored to attend the event as a speaker, to share about the method of optimizing Marketing for Mobile Games, especially on the iOS operating system with SKAN 4.0 in the topic "Optimizing Mobile Game Marketing with SKAN 4.0: Rapid Insights for Gaming Excellence".
📥 Join the event to listen to effective growth solutions with Ms. Devon as well as have the opportunity to interact with businesses in the industry.
✔️ Sign up for free today at https://bit.ly/dangky_thamgiangay
✔️ Time: 13:30 – 17:30 | 20.09.2023
✔️ Location: Eastin Hotel Hanoi
