On January 14, 2022, OMEGA MARTECH successfully organized the BEER&TALK event with the theme "Transformation in the COVID era - From tactics to strategy" with interesting and useful sharing from speakers with expertise in the Martech industry.
In the first part, the speakers shared some changes in customer behavior under the impact of Covid. Mr. Huy, an expert in multi-channel sales, gave ways for businesses and strategic planners to extract insights from their target users in the most accurate way. At the same time, he also shared tactics to extract user behavior through their activities throughout the journey of experiencing the services provided by businesses on all platforms, especially mobile platforms.
Next part 2, a rather tricky question for dbusinesses during Covid. What changes do they need to make to optimize and prepare to cope with the new normal, for both SMEs & Enterprises.
Mr. Hung, CEO of OMN1 Solution, gave advice to SMEs and startups about change and preparing for risks based on the practical experience he gained from large corporations. “Most small and micro businesses can still survive this pandemic. I have observed that many small and medium-sized businesses are very confused, and are dying more and more because they do not know how to transform themselves during and after the pandemic. Large businesses, needless to say, are financially and systemically strong, so adaptation seems to be easier.”
At the end of the talk, the experts also gave some practical advice to SMEs on what they need to do to ensure that the entire operating mechanism from sales, marketing & data is integrated to "generate numbers" in the digital environment even though offline marketing activities are limited.
Understanding and being able to apply Martech (Marketing & Technology) to user activation activities is also one of the advices from experts in this talk.
Dare to try, experience, correct mistakes and improve is the practical message sent to guests from many different fields.
Mr. An Dang, Saigon regional director of Omega Martech, shared about the idea of “Beer&Talk” & the webinar series that Omega Martech will carry out in 2022: “We hope that Beer&Talk will bring useful and practical knowledge drawn from leading experts in the Martech field. The sharing is for reference and orientation for the development of the Martech industry in Vietnam.
Omega Martech also wishes to become a strategic partner of domestic and international enterprises, providing the most suitable solutions for measurement, MMP (Mobile Measurement Platform); Automation tool; multi-channel data source management & optimization solutions (CDP - Custom Data Platform).
The Beer&Talk series will be held weekly, under offline form, and absolutely free for members Register early best.
