Let's meet the first speaker, Mr. Michael Tai, currently holding the position of Regional Team Lead of data.ai. Mr. Michael Tai will bring the following theme events: “Insights of the game market Q2 2023”
Figures from data.ai show that gamers spent more than $1.6 billion per week on games in the first quarter of this year, an increase of about 28% in spending compared to pre-pandemic levels, which was around the quarter 1, 2020. Gamers download games in the amount of 1.2 billion titles every week globally. The numbers are not as high as during the peak of the pandemic, such as the first quarter of 2021 or 2022, but are higher than in the past.
Realizing that the Game industry has positive signs of growth, data.ai representative - Mr. Michael Tai, Regional Team Lead, wants to share more information about the Game industry in the future.
Mr. Michael has more than 12 years of experience in business development in the Mobile App and Data Analytics industries. At the beginning of his career, Michael worked in the field of gaming payment solutions. In that time, he has worked with hundreds of gaming customers in Southeast Asia and China, helping them take advantage of the latest products and features. After that, he began his game publishing journey as a co-founder of a startup in Vietnam.
Extensive experience in the gaming industry, startup environment and current role at data.ai allow Michael to understand market trends and industry know-how. As Regional Team Lead at data.ai, he is responsible for growing the company's revenue across Southeast Asia through new business activities.
data.ai is the first Unified Data AI platform that brings together consumer data and market estimates. The platform's mission is to enable brands, publishers, and investors to strategically succeed in the mobile and digital ecosystem, based on advanced insights and rules. Data.ai's data source on mobile market trends is reliable. data.ai is a trusted and award-winning platform such as:
– Mobile game Awards
– Technology Fast 500 by Deloitte
– The Cloud100
– EY Entrepreneur Of The Year
Additionally, data.ai provides:
- Key metrics such as: App Updates /Events, Ratings, App Details, Reviews, Average Sessions Per User, Average Session Duration, Average Time Per Use... help businesses understand and evaluate the internals of the app.
- data.ai helps businesses evaluate the potential of their app by providing indicators such as: Active Users (DAU, WAU, MAU), Free Downloads, Paid Downloads, Average Sessions Per User, Sessions, Ratings,...
- Evaluate user quality on apps through the following indicators: Active Users (DAU, WAU, MAU), Average Session Duration, Average Sessions Per User, % Active Days, Open Rate, Age/Gender, Sessions, Retention D0-7, D14, D30
- Evaluate the advertising deployment rate of apps on platforms to then set appropriate selling prices: Paid Downloads, Free Downloads, Ad Platforms, % Paid Downloads, % Organic Downloads, Share of Network, Publisher Share of Network
- Understand the market by industry (vertical)
- Evaluate the app before and after implementing the campaign.
By providing detailed insight data in the app and in the market. data.ai helps game & app businesses gain a deeper understanding of the market, as well as gain insights from the industry and competitors in the context of the mobile apps industry trending towards strong growth.
data.ai is currently providing game/app insights to over 1400 global customers such as Apple, Forbes, Google, Samsung, Walmart, Alibaba, Forrester, The New York Times, etc.
Meet the speaker from data.ai Michael Tai at the event Save & Sound 23: Cost & Revenue for Game & App biz at the event on September 20.
Registration: https://bit.ly/dangky_thamgiangay
Location: Eastin Hotel Hanoi Time: 13:30 – 17:30 | September 20, 2023
