INFORMATION & EVENTS:
Format: Online (Zoom Webinar)
Time: 14:00-15:30 | ⏰ March 15, 2023
Register to participate: https://bit.ly/martech_talk_09_dangky
User data today is a valuable digital resource business activities, marketing and customer care of businesses. The rise of the digital era and the impact of the Covid-19 pandemic have caused a major change in user behavior. The rapid shift from offline to online has led to a clear growth in the online customer base of retail businesses.
According to statistics from the Ministry of Industry and Trade:
- Vietnam's retail industry currently has a market size of 142 billion USD, forecast to increase to 350 billion USD by 2025, contributing 59% to the country's GDP.
- Retail revenue of the e-commerce industry in Vietnam in 2022 will reach 16.4 billion USD, growing by 20% compared to 2021, and accounting for 7.5% of retail revenue of consumer goods and services nationwide..
The trend of expanding multi-channel sales is also increasingly evident. 57,65% sellers are doing business on at least two channels – in-store and online channels. Multi-channel sellers recorded revenue growth of 68,01%, while this ratio for online sellers was 16.9% and those who only sold offline in stores was 15,07%.. In 2022, the number of online purchases in Vietnam will reach more than 51 million people, an increase of 13.5% compared to the previous year, total spending on online shopping reached 12.42 billion USD.
Besides, according to nunStatistics from Statista show that about 75% internet users in Vietnam have performed online shopping in 2021. The number of mobile Internet users in Vietnam has also continuously increased in recent years, and is forecast to continue. continues to increase in the period 2022-2028 with a total of 10.2 million users (+13,99%).
It can be said that the retail industry in Vietnam has opportunities to develop strongly. However, reality shows that organizations are gradually wasting their data resources by using their budget to attract new users instead of taking advantage of the data they already have. Marketers don't even know what to do with the collected data, or can't synchronize fragmented data coming from many different channels. This leads to a situation where data on customer insight and behavior is not updated promptly and on time. Brands easily miss opportunities to interact and provide services to care for and retain customers at the most appropriate times, and at the same time, new customer files may become inappropriate because the brand cannot Target your correct audience.
As a result, businesses do not take full advantage of the potential of both old and new data sources at the cost. So what is the key to this problem?
As user data becomes increasingly huge and difficult to determine, data-driven is the most optimal method of accessing and exploiting information to help retailers make decisions based on actual data, helps minimize risks and optimize profits. Brands can:
- Understand your customers better
- Predict future user behavior
- Enhance experience, increase customer engagement and retention
- Maximize potential customers
- Reduce the possibility of missed business opportunities
- Save budget for new data mining
- Higher business efficiency, increased revenue and reduced costs
This March, MartechTalk 09 topics Applying data usage strategies helps increase retail sales, will provide answers to business problems surrounding customer retention, supporting sales growth with a data-driven strategy. Coming to the event, attendees will hear about:
- The story about "wasting" user data is shared by leading industry experts
- Data-driven application for customer retention and sales growth
- Leverage and mine data from existing platforms
- How to exploit data for effective sales and customer care on Zalo
- Sales story and optimization of sales on TikTokShop
Accompanying the program are leading industry experts with profound experience in analyzing and using data for business growth:
Mr. Luis Kashyap – Global Head of Partnership, WebEngage, a platform that optimizes access and interaction with customers, improving business performance and efficiency for businesses. WebEngage is trusted by 600+ customers in India and Asian markets. Some of the customers are big global brands such as Unilever, Walmart, Amazone & Future group, etc
Mr. Au Duong Dat – VP of Growth & CTO, VinaCIS, platform specializing in providing stable cloud computing services for businesses domestically and throughout the Indochina region. VinaCIS is a Senior Partner / General Agent for Agent & Customer Development of VNG regarding Zalo Official Account (OA). In addition, Mr. Dat and VinaCIS have also deployed notification / order confirmation services, delivery status updates... for many large customers such as Telio, Ahamove / Fast Delivery, Vietnam Post, Best Express, NinjaVan , etc
Ms. Le Minh Thu – CMO of OMEE & Former Head of Marketing at Supersports in Central Retail Vietnam/PNJ Watch, has 15 years of experience working for multinational corporations and large domestic corporations such as PNJ and Nova. Including nearly 9 years, she has been with expertise in the retail industry since joining Central Retail Vietnam in the Supersports segment in 2013 as Head of Marketing. Starting to enter the Vietnamese market in 2012, Central Retail now has a huge customer base with an average of 175,000 visitors per day at more than 340 stores across the country.
Ms. Uyen Le – Partners Development, TikTok Shop, Having many years of experience at technology companies, Ms. Uyen has a certain understanding of the aspects of utilizing and optimizing business data. TikTok Shop is known as a new and advanced online shopping platform, currently surpassing competitors to become the third most popular e-commerce platform in Vietnam with a relatively short development time.
Mr. Long Nguyen – CSO, WOAY.vn, The first platform in Vietnam to design minigames, providing optimal solutions for marketing campaigns using Gamification Marketing quickly and effectively for businesses, supporting increased customer experience and increased interaction. , loyalty and driving ROI for brands. More than 100 customers have worked and given good feedback about Woay.vn including names such as: Grabfood, Doji, Accesstrade, Galaxy Play, Pharmacity and Soft Grass Homelab, etc.
Host An Dang – Head of HCM Branch, Omega Media, The Host is known for his charming speaking ability, along with extremely deep digital marketing expertise from branding, IMC to performance.Host Quang Huy – Partnership Manager, Omega Martech, Agency specializing in consulting and implementing Marketing technology (Martech) solutions.
INFORMATION & EVENTS:
Format: Online (Zoom Webinar)
Time: 14:00-15:30 | ⏰ March 15, 2023
Register to participate: https://bit.ly/martech_talk_09_dangky
