[MARTECHTALK08] WEBINAR: EXPLORE THE GAME INDUSTRY MARKETING TRENDS AND STRATEGIES IN 2023

Time: 14:00-15:30 | ⏰ January 5, 2023

Register: Here

Vietnam is currently a bright spot on the map of e-sports and the trend of profitable gaming in the world. In 2021, Vietnam emerged with blockchain application games, NFT games and a series of games released by Vietnamese people with billions of dollars in capitalization. The official report of the Ministry of Information and Communications said that the total revenue of Vietnam's gaming industry is estimated to reach 14,500 billion VND in 2021, an increase of 11% compared to 2020. According to statistics from many other sources, the gaming market In the past two years, there have also been notable developments in the country:

• Vietnam's growth rate in Mobile Game application downloads is among the top 2 in the Asia-Pacific region, with the number of application installations increasing by more than 80 million in the first quarter of 2022, an increase of 21% over the same period last year. before. (According to Sensor Tower)
• Vietnam currently has 430,000 game developers. For every 25 games downloaded globally, one game will be produced in Vietnam. (According to Google)
• There are up to 5 Vietnamese publishers in the top 10 game publishers with the most downloads on Google Play and App Store in Southeast Asia in 2021, with the 1st and 2nd positions belonging to Amanotes and Onesoft studios. (According to App Annie)
• The average rating of 6,244 Mobile Games from Vietnamese publishers on Google Play is 3.98/5 stars, better than the overall average rating of Mobile Games of 3.93. (According to 42matters)

The outstanding growth rate in a short time is a stepping stone for Vietnam to gradually assert itself in the international game market. It can be seen that Online Games are gradually becoming an industry with strong growth potential in the digital economy. Game developers in Vietnam need to build an objective strategic vision to be able to develop sustainably with this industry.

However, with a variety of common challenge of the macroeconomic market from 2022, how will the gaming industry be predicted in 2023?

• What are the opportunities that gaming businesses can take advantage of to continue to grow and thrive in an unstable economic context?
• What are the difficulties and challenges that Game businesses will face?
• Are there any items that need to be equipped to have a stable growth and development in 2023?

What does MartechTalk 08 have? 

Opening the series of Martech talk events for 2023, Omega Martech will start with the story of Games through the topic: Discovering trends and marketing strategies for the game industry in 2023. Topics discussed in the webinar will include:

• Game industry trends in 2023
• Opportunities and challenges of Vietnamese Game companies 
• What items do you need to prepare for the turbulent year 2023?
• Games industry media stories

ATTEND WEBINAR: EXPLORE GAME INDUSTRY TRENDS AND STRATEGIES IN 2023

Accompanying the program are C-level speakers from famous game companies in the market:

• Speaker Bui Anh Tuan - CEO, Ocean Entertainment Group, a potential entertainment ecosystem in the Vietnamese market, has organized many eSport tournaments & events with the participation of a large number of players in the Vietnamese gaming community.
• Speaker Khanh Nguyen – Co-Founder, Commandoo , a global Mobile Game Publishing unit that has had 3 years of formation and development. Until now, Commandoo has been accompanying major partners such as Huawei, Unity, Google, Tiktok, Adjust, etc.  
• Speaker An Dang - Head of HCM Branch, Omega Media, the Mobile App Marketing Agency unit has deployed thousands of user development campaigns and helped many businesses achieve successful digital growth such as VNG, Ark Rival, etc.
• Speaker Roi Nam - CEO of Airbridge, a global attribution measurement partner that helps brands drive digital growth through Marketing strategy and technology. Customers who have been cooperating with Airbridge include big brands with many studios and game publishers such as: Puzzle Monsters, Idle Ninja, Kakao VX, Gomi Corporation, Fidget, Daeri Soft,...
• Host Quang Huy – Partnership Manager, Omega Martech, Martech Agency unit has deployed Marketing technology integration and strategic consulting support for many brands in Vietnam.

INFORMATION & EVENTS

Format: Online (Zoom Webinar)

Time: 14:00-15:30 | ⏰ January 5, 2023

Registration: Here