MartechTalk 07 with the topic OPTIMIZE MOBILE USER GROWTH STRATEGY IN FINTECH organized by Omega Martech this November, continues to bring a panoramic picture of the Fintech market, providing information and practical stories about the problem of digital user growth in this field.
How has user growth evolved in Fintech?
Fintech or Financial Technology began to be known in Vietnam in 2017. However, in 2020 and especially 2021, the Covid-19 pandemic changed global user behavior, the Fintech market at this time has had remarkable developments. The number of Fintech companies in Vietnam has increased rapidly in parallel with the growth rate of users in this field.
According to statistics from the State Bank of Vietnam as well as the Vietnam Fintech Market Report 2021, the number of Fintech companies has increased 4 times, from 39 companies at the end of 2015 to more than 154 companies at the end of 2021.
Besides, some statistics also reveal the growth rate of the Fintech market in recent years:
- According to Solidiance, Vietnam's Fintech market reached 4.4 billion USD in transaction value in 2017 and reached about 7.8 billion USD in 2020, equivalent to an increase of 77% within 03 years.
- Momo is considered the e-wallet with the largest number of users in Vietnam with 31 million customers by 2022 (VnEconomy)
- 64% consumers worldwide used one or more Fintech platforms in 2019, up from 33% in 2017
- 75% of global consumers have used at least one Fintech service to make online payments or use a mobile app
What does MartechTalk 07 Webinar bring?
Positive statistics show that this is a sign of rockIt is a good news for Fintech businesses when user behavior tends to change from offline to online. User growth is a necessary and important step for fintech businesses. businesses can maintain and grow their customer base. MartechTalk 07 Webinar: OPTIMIZE MOBILE USER GROWTH STRATEGY IN FINTECH will help businesses have a more comprehensive view of the user growth process in the industry, and at the same time be able to perceive and determine more accurately the direction for future user development strategies.
JOIN WEBINAR: OPTIMIZE MOBILE USER GROWTH STRATEGY IN FINTECH
Attendees also have the opportunity to directly ask questions and get answers from experts with many years of experience in the field as well as on user growth issues:
Speaker Bui Hoang Minh – Business Director of Cho Tot, the leading C2C online classifieds site in Vietnam with over 10 million users per month. At the same time, he is also Former Head of Mini Program/Mini-apps of Momo, the application is known as the e-wallet with the largest number of users in Vietnam.
Speaker Mai Vo – Territory Head of Clever Tap, the world's leading Mobile Marketing platform for customer lifecycle management. More than 10,000 brands in 100 countries have used CleverTap's Mobile Marketing platform to improve Life-time Value and Retention rates.
Speaker Roi Nam - CEO of Airbridge, a global attribution measurement partner, helps brands drive digital growth through marketing strategy and technology. Clients who have partnered with Airbridge include major brands with tens of millions of users such as Samsung Securities, Kbank, KB Securities, etc.
Speaker An Dang - Head of HCM Branch, Omega Media, the Mobile App Marketing Agency has deployed thousands of user development campaigns and helped many businesses successfully grow digitally such as UOB, MB Bank, Viettel Money, ZaloPay, Cake, etc.
Host Quang Huy – Partnership Manager, Omega Martech, Martech Agency has deployed Marketing technology integration and provided strategic consulting support for many brands in Vietnam such as Dragon Capital, SHB Banking and more.
With the participation of experienced and professional experts, the speakers will have useful sharing with attendees, bringing the most straightforward and intuitive perspectives.
PROGRAM CONTENT:
Part 1:
- How is Fintech app user growth strategy changing?
- What is the plan for app user growth of Fintech businesses?
- The problem of implementing and optimizing user growth strategy
Part 2:
- Sharing from the speakers
- Q&A
INFORMATION & EVENTS:
✔︎ Format: Online (Zoom Webinar)
✔︎ Time: 14:00-16:00 | ⏰ November 30, 2022
✔︎ Sign up: Here
