It’s easy to get carried away when it comes to agile marketing. Then the practice itself is breaking down marketing goals, projects, and tasks into smaller chunks to more effectively deliver what your team is responsible for. That’s why a few months ago, we launched our e-book, “The MarTech Guide to Agile Marketing for Teams,” in collaboration with renowned agile marketing coach Stacey Ackerman.
While giving teams the tools they need to implement common agile marketing practices is the goal of the first ebook, in order for teams to function the way they are intended, organizations must also make cultural changes. And often what determines success or failure is good leadership.
That's why today we're launching another Ackerman ebook, “The MarTech Guide to Agile Marketing for Leaders.”
This eBook is designed to give you the skills and perspective you need to effectively lead an agile marketing organization. We’ll explore how to create a vision for change, a values-based approach to leadership, the leadership behaviors needed for agile marketing, how to create a new marketing plan, how marketers embrace agile ways of working, and what an agile marketing team needs from you. Click the button below to get your free copy.
Ebook MarTech's Guide to Agile Marketing for Leaders
Original post: Introducing MarTech's guide to agile marketing for leaders
Translated by: Phan Cong Duy
