Brands that don't focus on marketing activities will have a lot of problems with their campaigns.
Many brands know that marketing activities are an important part of any campaign, but not all know how to effectively coordinate them with each strategy. For example, corporate marketing teams spend 80% of their time on marketing activities, but only 20% of that is used for strategy (according to McKinsey).
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Well-organized marketing activities have the potential to increase team productivity and improve campaign ROI. Here are six reasons why marketing activities are an important foundation of successful digital marketing strategies.
It impacts everything Marketing touches.
Marketing operations use your company's technology and processes to improve campaign efficiency and effectiveness. In other words, it affects everything from shaping day-to-day functions to creating big-picture strategies.
Marketing activities are the accelerator
Since marketing activities affect every aspect of your campaign, it can be a perfect vehicle to accelerate business operations.
It can stretch your budget without breaking it.
Many marketers are wary of spending too much on marketing activities for fear of breaking their budgets. However, by investing in quality people and systems, brands can set benchmarks, forecast ROI, and streamline revenue-generating processes more efficiently.
Marketing is a market multiplier
When brands invest in marketing activities as the foundation of their campaigns, other marketing processes benefit. Their impact is much greater when the “engine” of the marketing machine is supported.
It gives a competitive advantage
Their marketing support teams often find themselves at an advantage over their competitors. This is because it provides brands with more accurate data, allowing for a clearer view of their competitors’ activities. It also makes it easier for marketers to adjust their strategies.
It improves team morale and performance.
Marketing team morale increases when campaigns perform well. So, well-organized, efficient activities and the successes they bring can help boost team members’ confidence – which can also bring more joy to their work.
Original post: https://martech.org/6-reasons-why-marketing-operations-is-foundational-to-successful-campaigns/
Translator: Phan Hoang Bach
