In 2022, Digital Marketing cannot be casual anymore; we need to have a specific strategy. But, how can one distinguish fads from trends?
Brands need to embrace and create meaningful trends. Engagement is key, let’s dive deeper into how we can really connect with our customers this year and spark conversations!
Video
Video is one of the strongest trends in Digital Marketing and it is not only here to stay but also leading the industry. Customers do not want to receive multiple emails from your brand and read multiple ads on social media. But a compelling, relatable video has the potential to make them stop and pay attention.
Content
Content can be effective when it is personalized and relevant to each customer segment. When it addresses the pain points your customers struggle with and communicates how your brand can solve the problem – your sales team will no longer have to convince customers to buy your product. Your customers are ready to buy!
Marketing Analysis
Analytics helps marketers increase the effectiveness of digital campaigns and take a performance-oriented approach.
Marketers have to evaluate and measure a lot of metrics and channels, but unless analytics are integrated, they can't connect the dots to create a better picture.
In 2022, marketing analytics will be all about measuring customer behavior. The marketing funnel is on the verge of becoming obsolete – the buying process is non-linear and the customer journey is too convoluted to attribute to a specific interaction.
Email isn’t dead, but spam certainly is. This year, email marketing will be all about privacy, personalization, and marketing automation. It’s a great platform to connect with your customers and build lasting relationships. With one of the best ROIs, email can easily fit into your omnichannel strategy. But email will undergo a major shift in 2022 – from a one-way communication channel to an engagement platform.
And finally!
Marketing in 2022 should be about engaging and communicating with your customers, not just obsessing over promotions. It should be about the impact you are making and that will be a great metric to measure your success.
