Introduce
In the age of digitalization, the gaming industry has witnessed a boom in Real-Money Games (RMGs) or “Recharge Games”. With its combination of entertainment and potential profits, RMGs have become an attractive field for developers and players around the world.
According to Newzoo's research, reward games have a lot of development potential:
- Global mobile game market revenue expected to reach 185 billion USD by 2025, of which RMGs account for approx 50% – 60% mobile game revenue.
- 52% Gen Alpha gamers and 52% GenZ gamers are the ones who spend money on rewards games. The number 1 reason for Gen Alpha and GenZ to spend money is to unlock exclusive content and personalize characters or items in the game.
That's the potential, but as a Game business operating with an in-Game money collection model, businesses will certainly understand the complexity and unpredictability of this market. From attracting new customers, retaining old players, converting behavior, engagement to referrals, unique tools and strategies are needed to create a significant impact on profits.
What information will the eBook provide you with??
Omega Martech would like to introduce the eBook Top-up games – The secret to attracting and retaining users for mobile games” from WebEngage – India's top 1 comprehensive smart interaction platform.
In this ebook, we want to give an overview of the market, potential difficulties and barriers that can affect the growth and revenue goals of RMG businesses, thereby identifying, discussing and solving them. solve these challenges for many of its RMG customers.
Content
01. Overview
02. Deposit – The key to success of RMGs
03. Behavioral segmentation and group analysis
04. RFM (Recency, Frequency & Monetary) – Applied in practice
05. Retain customers and increase DAUs
06. Conclusion
