As we enter an era where almost everything is accessible through mobile phones, it's no surprise that businesses are investing heavily in advertising strategies for their mobile apps. .
Why is mobile advertising important?
In fact, mobile apps have become an integral part of our lives and have changed the way we interact with brands. However, with tens of millions of mobile apps available across various app stores, how can businesses ensure that their app stands out from the crowd? This is when advertising on mobile devices becomes explosive.
Do you know:
- Than 5 billion people daily mobile device usage, (according to GSMA Intelligence), specializing in insights, forecasts and research in the mobile industry. Usage is also increasing with the number of active mobile devices worldwide expected to reach 18.22 billion by 2025, increase 4.2 billion devices compared to 2020, (according to Statista).
- Global revenue is expected to hit 935.2 billion USD in 2023 from in-app advertising and paid downloads. However, this growth also means increasingly fierce competition.
- With more 58% Global website traffic originates from mobile devices and the average person spends more 4 hours per day on mobile, mobile advertising has emerged as a powerful tool for businesses to reach their target audience and achieve their marketing goals.
- In fact, 59% Shoppers prefer brands that allow them to shop on mobile devices.
Benefits of mobile advertising
Clearly, mastering mobile advertising is more than just a strategy; which is a necessity. Well-crafted mobile advertising campaigns offer a unique opportunity to connect with a broad and highly engaged target audience since mobile is an integral part of Daily life. Additionally, mobile advertising reaches consumers in a highly personalized and engaging way.
You can target your ads based on location, demographics, interests, and even specific in-app activity, ensuring your message reaches the right people at the right time. This targeted approach increases the effectiveness of marketing campaigns and enhances user experience by providing relevant and valuable information.
TikTok – Exploding Social Commerce platform for Gen Z
For mobile advertising activities, channels are a very important factor in the race for the leading position and Tiktok in recent years has emerged as a very effective communication platform, chosen and trusted by many people. brand and is gradually becoming one of the key channels of every business.
TikTok – a social commerce platform with more than 1 billion users, intersects content and commerce, helping consumers discover and make purchases, especially GenZ. According to statistics from Tiktok, more than 36% Genz around the world use TikTok more than 3 hours/day and 51% Genz choose to search for information on this platform instead of other channels.
Additionally, based on TikTok Marketing Science and Nielsen Marketing Mix Modeling SEA research conducted in May 2023, the combination of content and commerce on TikTok will drive return on advertising (ROAS) 2.0 times the average of all other media. This shows that TikTok is becoming a powerful and promising advertising channel for many businesses.
The key factor for a successful mobile advertising campaign
In addition to channel factors, Measurement & Attribution tools are vital factors that help create the success of a UA advertising campaign. Because measurement tools will help brands:
- Optimize metrics in real time
- Accurately distribute traffic sources in real time
- Create personalized ad experiences for users
- Filter and remove fraudulent elements in advertising
Webinar Martech Talk 12 – Event accompanying Game businesses
This Martech Talk 12 Webinar, Omega Martech is pleased to coordinate with experts from Tiktok Gaming and Airbridge to share the most effective ways when implementing advertising campaigns for the Game & Edtech industry on the channel. TikTok.
Experts will share at Webinar Martech talk 12:
The content of Webinar Martech Talk 12 will revolve around the story of how to share best practices to unlock mobile app campaign success with TikTok & Airbridge.
For more information about the program, please contact:
- Phone number: (+84) 837 888 003
- Email: [email protected]
