Content is the key to success for media businesses. The amount of content users consume is a key performance indicator. Therefore, recommending relevant content and optimizing content discovery are two key factors that you cannot ignore.
However, building an effective recommendation system is not simple. The process of recommending and discovering content needs to be done intelligently and automatically, based on a clear understanding of the content-centric nature of media businesses.
WebEngage's Content-Based Engagement solution is the key to solving this problem. It provides intelligent workflows that automate user communication based on changes in your content repository.
Some examples of supported content changes:
- New movie/show release
- Movie trailer
- The program is about to end.
- Most popular movies/shows
- Top 10 movies/shows by week
With predefined logic, media businesses can easily build workflows that automatically recommend new content to viewers, based on any changes in the content library or new lists. Once set up, these workflows run continuously, helping you stay connected with your users and improve key business metrics.
Discover how WebEngage's Content-Based Engagement Solution works to optimize your communications performance!
Content
01. Ad-hoc campaign
02. Content-led Engagement
03. What problems can Content-led Engagement help brands solve?
4. Conclusion
